Primary Intelligence Market Research Reports

In our 2016 State of Customer Experience research, Primary Intelligence found that nearly 80 percent of B2B organizations have some type of Customer Experience program in place today. This is essentially unchanged since 2015 and demonstrates the o...

Introduction In the B2B Vendor Success study, Primary Intelligence analyzes eight criteria buyers use to judge overall vendor effectiveness in business to business (B2B) markets, including a firm’s reputation, experi...

Introduction In our B2B Buyer Loyalty report, Primary Intelligence highlights the importance of leading indicators—product quality, recommendation likelihood, and future business—when understanding B2B buyer ex...