Yelp acquires Online Review Site Cityvox in a bid to expand in Europe
Mike Ghaffary, VP Business & Corporate Development at Yelp said that Yelp has acquired Cityvox, a reviews site in France, which focuses on nightlife and restaurants and also provides consumer insights for businesses ranging from restaurants and cafes to clubs and cinemas.
Ghaffary said that the acquisition of Cityvox further illustrates Yelp’s commitment to the development of the European market and clearly emphasizes their goal of becoming the go-to local business review site internationally.
The terms of the deal were not revealed. It is not clear how many listings or users Cityvox had. One of Cityvox’s investor is Frabrice Grinda, who is a very prolific angel investor in Europe, who in 2000 invested an undisclosed amount in the company.
The deal of Cityvox comes less than a week after Yelp announced another European purchase - Restaurant Kritik in Germany. In the recent past it also brought Qype in the UK, a deal which was worth $50 million.
Acquisitions like these in specific countries, give Yelp which is a reviews site of local businesses a potentially quick way of building up its inventory and also buying existing user bases.
It is not certain whether Yelp will keep Cityvox branding or integrate it to the wider Yelp platform. Ghaffary says that they are looking forward to integrating this review and photo content into Yelp and putting it at the service of consumers throughout France.
In the U.S., one of Yelp’s rivals, Groupon which is vying to “own” local merchant relationships has taken years to integrate the many purchases that it has made in different countries, some of them still operate on separate platforms even if they all retain Groupon branding.