Australia: consumer survey
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"Survey results show that amaysim and Telstra's customers awarded the operators high mobile Net Promoter Scores and are less likely to want to churn than customers of other mobile operators."
This report provides key findings from consumer survey data from Australia and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services. The survey was conducted in association with Dynata between July and August 2023.
The survey group was chosen to be representative of the mobile-internet-using population in Australia. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Australia
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most popular streaming video services in Australia
Australia: consumer survey
Published By :Analysys Mason
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