Welcome Guest | Register / Login

Mobile devices and distribution channels in Sub-Saharan Africa: consumer survey

"Our consumer survey reveals that operators face more intense competition in the handset distribution market in Nigeria than in Kenya or South Africa."

This report provides an analysis of the trends in device adoption among smartphone users in Sub-Saharan Africa (SSA). It uses consumer survey data to assess the distribution channels, spend and replacement cycles for handsets. The report also assesses consumer adoption and operators’ smart device offerings (such as games consoles and smart watches).

This report provides:

  • insight into operators’ performance as smartphone sales channels, and how their performance relates to consumers’ choice of tariffs
  • an analysis of consumers’ choice of, and spend, on handsets
  • an assessment of the adoption of smart devices and the opportunities for operators to generate new revenue streams.

Survey data coverage

The research was conducted between September and October 2021. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents per country, and 2250 respondents in the region.

Geographical coverage

  • Kenya
  • Nigeria
  • South Africa
Single User License: This License type allows the report to be Printed.
Why http://www.marketreportsonline.com/
Mobile devices and distribution channels in Sub-Saharan Africa: consumer survey
Published By :Analysys Mason
Price
How to Purchase
Purchase reports from our site in few easy clicks. Please follow the description given below to complete your purchase process.
Step 1:
Select the report title of your interest, and Click on Buy Now button next to the Price option.
Step 2:
You will arrive at the Purchase page, where you will be requested to Signup (New User) or Login (Registered User). Please note that in-keeping with the security check on the website, you must submit your full details to avoid any inconvenience arising from incorrectly entered data or counterfeit information.
Step 3:
After SignUp/Login, you will arrive at our Payment Page on Paypal. You will see your Order Summary as well as an option to Choose a way to pay. Select a Payment option from Pay with a Paypal account OR Pay with a Debit or Credit Card. MarketReportOnline accepts Visa, MasterCard, American Express and Discover through Paypal. Fill up the required details in the option of your choice.
Step 4:
Once you follow the required process in Step 3 as mentioned above, you have successfully completed the purchase process.
Step 5:
Once you have successfully completed the purchase process, you will receive a confirmation email. The report will then be emailed to you directly by the publisher, as per our agreement with the publisher. For Orders that are placed after working hours, the delivery of the reports will be made on the next business day. For orders that are placed during weekends, the delivery of the reports will be made on the next 'working' business day. Please note, if you select purchase by invoice, you will receive your report only once the payment has been received. If you have any queries about how to order, please Contact Us.
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy