Cloud-based voice and unified communications: operator strategies for SMEs
- Report Description Table of Contents
"Operators may miss out on growth in the unified communications market as SMEs increasingly adopt cloud-based solutions and services beyond voice."
Small and medium-sized enterprises' (SMEs') adoption of cloud-based voice and unified communications (UC) services has accelerated as a result of the COVID-19 pandemic. Operators play a major role in this market, but face competition from over-the-top service providers and local cloud voice specialists.
This report provides:
- an analysis of the opportunities for operators to enhance their cloud-based voice and UC portfolios to address the needs of SMEs
- information and insights about business demand and the competitive landscape
- an overview of operators' strategies for increasing customer value and providing effective differentiation.