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North America Alcoholic Ready-To-Drinks Market Forecast 2021-2028

KEY FINDINGS

The North America alcoholic ready-to-drinks (RTDs) market is projected to record a CAGR of 3.75% over the estimated period of 2021 to 2028. The region's market growth is mainly attributed to the changing consumer preferences, the increasing younger population as well as middle-aged drinkers, the surge in disposable income, and the development of diverse brands and flavors.

MARKET INSIGHTS

The North America alcoholic ready-to-drinks (RTDs) market growth assessment constitutes the analysis of Canada and the United States. Innovative promotion and marketing campaigns by leading market players predominately attract young consumers across the market in Canada. For instance, during the launch of Jeremiah Weed-branded RTDs, Diageo Ltd used YouTube bumpers, Spotify, and digital banners to address and grab the attention of target consumers. Furthermore, numerous new flavors and classic cocktail formulations across RTD categories have also supplemented the country's market, with rising interest in tropical fruit flavor profiles.

On the other hand, clean label RTDs are also gaining immense popularity in Canada. In this regard, brands like Social Lite Vodka utilize recognizable ingredients and claim the use of 100% natural ingredients. Moreover, as low sugar varieties are becoming readily available in the country, health-conscious conscious Canadians are turning to RTDs. As a result, these factors are set to play an important role in augmenting the alcoholic ready-to-drinks (RTDs) market growth in North America during the forecast years.

COMPETITIVE INSIGHTS

Some of the top companies operating in the market are Mark Anthony Brands Ltd, Bacardi & Co Ltd, Boston Beer Co Inc, etc.

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North America Alcoholic Ready-To-Drinks Market Forecast 2021-2028
Published By :Inkwood Research
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