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Europe Alcoholic Ready-To-Drinks Market Forecast 2021-2028


The Europe alcoholic ready-to-drinks (RTDs) market is set to progress with a CAGR of 4.22% during the forecasting period of 2021 to 2028. The regional market's growth is associated with key drivers like the growing disposable income, the increasing focus on providing high product quality and services, consumers' preference towards premium products, and the availability of new flavors.


The Europe alcoholic ready-to-drinks (RTDs) market growth evaluation comprises the assessment of Poland, the United Kingdom, Russia, France, Italy, Germany, Switzerland, and the rest of Europe. The introduction of new products in terms of mixes or flavors, as well as packaging variants, is the predominant growth driver of the market in Germany. These innovative product developments and packaging forms are vital in maintaining consumer interest in alcoholic ready-to-drink (RTDs)/high-strength premixes. Furthermore, similar to other markets across the world, the youth constitute a key consumer base for RTD products in the country.

Conversely, while consumers in Italy are inclined towards ready-to-drinks, the trend of drinks mixed with other beverages or premixed drinks stemmed from on-trade channels. Moreover, the products provided by companies operating in the Italian market are ideal for their target customers since they respond to modern consumers' requirements seeking the on-trade experience at home. Therefore, these factors are set to play a vital role in augmenting the Europe alcoholic ready-to-drinks (RTDs) market over the estimated years.


Some of the key companies operating in the market are Davide-Campari Milano SpA, SHS Drinks (Beverage Brands (UK) Ltd), Brown-Forman Corp, Diageo PLC, etc.

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Europe Alcoholic Ready-To-Drinks Market Forecast 2021-2028
Published By :Inkwood Research
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