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Cigarettes in Malta, 2020

Cigarettes in Malta, 2020


Cigarettes in Malta, 2020 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the tobacco market in Malta. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

The Maltese cigarette market is the smallest in Western Europe. Annual per capita consumption rates are down by 36.8% since 1990, on an average forecasted at 1,048 pieces/year in 2019. Italy emerged as the main supplier in 2019. Exports have fallen in recent years and are now only re-exports.Per capita consumption rates are set to drop by 26.7% to 738 pieces a year by 2030 compared with 2020. Addressing current high volumes in the non-duty paid sector offers the opportunity for this decrease to be moderated.


- According to BAT Malta, the premium segment of the cigarette market accounted for 65% of total volumes.Vending machines remain an important outlet for cigarettes. There are 2,400 such machines, which account for 65% of cigarette sales: the highest level in Western Europe.
- GlobalData estimates for 2019 give BAT Malta a much reduced 55%. JTI took an improved 14% while others captured the remaining 31%. This latter group includes Imperial Tobacco, PMI, and Karelia, among others.
- GlobalData estimates that by 2019 the overall smoking incidence was 23.2%, as part of the total population, with 29.7% of men and 16.9% of women smoking. This equates to an overall smoking population of 81,000, split at 51,000 men and 30,000 women.

Reasons to Buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
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Cigarettes in Malta, 2020
Published By :GlobalData
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