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India Tampon Market Forecast 2021-2025

The India tampon market is evaluated to projects a CAGR of 6.95% in terms of volume, and 6.38% in terms of revenue, during the forecast years, 2021-2025. The country's market growth is attributed to factors such as the easy and convenient access through online retail channels, the increasing awareness regarding the use of tampons, and the changing customer needs and demands. The base year considered for the market study is 2020, and the forecast period is from 2021 to 2025.

The shifting consumer necessities in India have resulted in several start-ups introducing innovative products. For instance, in May 2018, FLOH, a tampon brand, was launched by a young Indian entrepreneur, with a goal to provide convenient and innovative solutions across the country's feminine hygiene products' market. Moreover, the increasing awareness surrounding tampons, predominantly through platforms such as social media and television, has also created a huge consumer base.
Conversely, e-commerce is largely regularizing the female hygiene products market, in India. Women in metropolitan cities and tier-1 towns are observed to be experimenting with alternative products, such as menstrual cups and tampons. Similarly, the growing internet penetration in tier-2 and tier-3 cities is majorly influencing the country's demand through e-commerce sites like, Amazon and Flipkart. Therefore, these factors are anticipated to play a vital role in propelling India's tampon market growth, over the forecast period.

Some of the leading enterprises operating in the market include, Unilever PLC, Johnson & Johnson, Wet and Dry Personal Care Ltd, Edgewell Personal Care, etc.

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India Tampon Market Forecast 2021-2025
Published By :Inkwood Research
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