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Womenswear in Turkey - Sector Overview, Brand Shares, Market Size and Forecast to 2024 (adjusted for COVID-19 impact)

Womenswear in Turkey - Sector Overview, Brand Shares, Market Size and Forecast to 2024 (adjusted for COVID-19 impact)

Summary

Womenswear in Turkey - Sector Overview, Brand Shares, Market Size and Forecast to 2024 (adjusted for COVID-19 impact) provides both the historic and forecast market data of total apparel sales, and the womenswear market in Turkey. It illustrates the data with charts, graphs and tables summarizing the value and volume trends, with category details in womenswear. The forecasts include the impact of COVID-19 on growth. The report also reveals major brand's share in apparel and womenswear with their price and market positioning in 2019.

Furthermore, this report showcases the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2019 in each of the sectors as well as total apparel. All data includes the impact COVID-19 has had on sales in 2020 (forecasted at the date of publication).

Scope

- The overall apparel market in Turkey is forecast to grow at a CAGR of 1.7% between 2019 and 2024 to reach TRY12.8bn billion
- Womenswear will grow at 6.2% to reach TRY65.9 billion by 2024
- Outerwear dominates the womenswear sales and underwear is expected to be the fastest growing category
- The mass market brands accounts for 64.2% of sales, but its share is shrinking while the value and luxury brands are making gains
- LC Waikiki led the market in 2019 however, U.S.Polo showed the fastest growth out of the Top 10 brands

Reasons to Buy

- Gain a comprehensive view of the womenswear market and forecasts to 2024
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of Covid-19 on the apparel market
- Investigate current and forecast trends in womenswear categories to identify the opportunities offering the most potential
- Understand who the main competitors are in the sector and their price positioning
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Womenswear in Turkey - Sector Overview, Brand Shares, Market Size and Forecast to 2024 (adjusted for COVID-19 impact)
Published By :GlobalData
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