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Retailer Reactions in China: Coronavirus (COVID-19) - Case Study

Retailer Reactions in China: Coronavirus (COVID-19) - Case Study

Summary

This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.

Identifying and learning from retailers' strategies during the peak of the Coronavirus outbreak

Scope

- Store staff become individual influencers boosting product sales via digital channels
- Maintaining engagement with core customers via apps and training sessions
- Advancing automation to deliver goods
- Flexing human resources to meet demand across sectors

Reasons to Buy

- This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.
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Retailer Reactions in China: Coronavirus (COVID-19) - Case Study
Published By :GlobalData
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