Global Subscription E-commerce Market: Size, Trends and Forecast (2019-2023)
- Report Description Table of Contents
Scope of the Report
The report entitled “Global Subscription E-commerce Market: Size, Trends and Forecast (2019-2023)” provides an in-depth analysis of the subscription e-commerce market including detailed description of market sizing and growth. The report provides an analysis of the global subscription e-commerce market by value, by type and by service provider. The report also includes regional analysis of the US and Canada subscription e-commerce market by subscription category.
Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall subscription e-commerce market has also been forecasted for the period 2019-2023, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
The major players dominating the subscription e-commerce market are Amazon.Com, Inc., Unilever (Dollar Shave Club), Blue Apron Holdings, Inc. and Ipsy. The four companies have been profiled in the report providing their business overview, financial overview and business strategies.
- The US
- Amazon.Com, Inc.
- Unilever (Dollar Shave Club)
- Blue Apron Holdings, Inc.
Subscription e-commerce provides the consumers a way of signing up for goods and services which they require on a regular basis. The goods are then auto-delivered to the users every week or every month through subscription boxes. Subscription e-commerce also includes subscription-based online streaming services. These services provide the consumers’ unlimited access to the company’s streaming services for a monthly or yearly payment.
Subscriptions have been segmented on the basis of type into refill (food & beverages, personal hygiene, others), customize (apparel, footwear & accessories, health & beauty, pets and others) and membership (health & fitness, work/ lifestyle and others).
Subscription e-commerce has been segmented on the basis of subscription type and service provider. On the basis of subscription type, subscription e-commerce has been segmented into subscription boxes and subscription-based media. On the basis of service provider, subscription e-commerce has been divided into large subscription e-commerce companies and small subscription e-commerce companies.
The global subscription e-commerce market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2019-2023). The market is expected to be driven by various growth enhancing factors such as the growing use of subscriptions among millennials, rising popularity of online streaming services, increasing internet penetration, low cost of subscription boxes, etc. However, the market is not free from challenges that are hindering its growth. Some of the major challenges faced by the market are e-commerce fraud and low adoption of subscription boxes in developing countries.