Activision Blizzard: Performance, Capabilities, Goals and Strategies in the Global Electronic Gaming and Multimedia Market
- Report Description Table of Contents
In the dynamic and fragmented electronic gaming and multimedia market, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important...and can spell the difference between success and failure.
The report's objectives include:
- To help current suppliers realistically assess their financial, technological and marketing capabilities vis-à-vis its competitors.
- To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.
- To complement the organizations' internal competitor information gathering efforts with strategic analysis, data interpretation and insight.
- To identify least competitive market niches with significant growth potential.