Online Production Studio Rooster Teeth to be acquired by Media Firm Fullscreen
Fullscreen, the media company has agreed to buy an online production studio, Rooster Teeth, which is based Austin, Texas. Rooster Teeth created the long-running video series "Red vs. Blue".
One of the biggest networks on YouTube, Fullscreen is majority-owned by Otter Media, which is a joint venture between Peter Chernin's The Chernin Group and AT&T.
With the acquisition of Rooster Teeth, the media company adds a leading producer of online gaming and comedy-related content which is popular with 18-to-34-year-old males. The primary Rooster Teeth channel has approximately 8 million subscribers on YouTube.
George Strompolos, Fullscreen Chief Executive said that, Rooster Teeth are pioneers in the online video space. According to Strompolos, Rooster Teeth have not only mastered the art of producing high-quality content but also managed to engage the community on a very personal level. This is the latest acquisition by media companies aiming to capitalize on the fast-growing audiences of young adults and teens who watch videos online.
Fullscreen and many other multichannel networks help video creators with advertising sales, production and other services to increase their revenue and viewership. Fullscreen's networks have over 450 million subscribers.
Burnie Burns, Rooster Teeth’s creative director and Matt Hullum, CEO of the company will remain in their current roles. Rooster Teeth will keep its headquarters in Austin and expand to Los Angeles.
Rooster Teeth was founded in 2003, before the boost of online video viewing enabled by YouTube, which is now owned by Google. Rooster Teeth has produced "Red vs. Blue" for over 11 years, making the animated series using images created within video games.
In 2014, the company raised approximately $2.5 million on Indiegogo, a crowd-funding site, to make live action feature film "Lazer Team," which at present is in production stages.
Strompolos said that Fullscreen will support Rooster Teeth's existing hit series and make a multimillion-dollar investment in new content. It also plans to expand the company's live events and merchandise.
Burns said that this additional funding will allow Rooster Teeth to reach bigger audiences and widen its programming slate. He added that now they can have multiple productions of multiple franchises at one time.