Simba Information Market Research Reports

Simba Information's 2012 National Textbook Adoption Scorecard and 2013 Outlook

Mon, 31 Dec 2012 00:00:00 GMT

Simba Information’s National Textbook Adoption Scorecard and Outlook report has become the essential tool for market and business intelligence on textbook adoptions. This 2012 edition with 2013 outlook continues the tradition of providing the necessary intelligence for developers and marketers of instructional materials in a convenient single-source reference edition. This report offers the most comprehensive analysis available of the results of 2012 state textbook adoptions that are a key part of growth strategies for publishers of textbooks and electronic instructional materials.Prepared by the analysts at Simba Information, the 2012 National Textbook Adoption Scorecard and 2013 Out...

The iPad and its Owner: Key Trends and Statistics 2013

Wed, 21 Nov 2012 00:00:00 GMT

When Simba added the iPad to its analysis in Trade E-Book Publishing report series, we noticed that while some consumers began using the new device for e-books, there wasn’t an astronomical change in the adoption rate of digital reading. Only months after the first iPad went on sale did we confirm that close to half of iPad owners have never used the device to read e-books—an exercise that raised several questions about the device and the consumer who uses it: What percentage of the adult population actually owns an iPad and how is that changing? What extent do iPad owners read e-books and engage with other kinds of media? Do they spend more on digital book content than users of other ...

Simba Information's 2011 National Textbook Adoption Scorecard and 2012 Outlook

Thu, 29 Dec 2011 00:00:00 GMT

1,425Simba Information’s National Textbook Adoption Scorecard and Outlook report has become the essential tool for market and business intelligence on textbook adoptions. This 2011 edition with 2012 outlook continues the tradition of providing the necessary intelligence for developers and marketers of instructional materials in a convenient single-source reference edition. This report offers the most comprehensive analysis available of the results of 2011 state textbook adoptions that are a key part of growth strategies for publishers of textbooks and electronic instructional materials.Prepared by the analysts at Simba Information, the ...

Trade Book Format Trends - Audiobook

Thu, 01 Dec 2011 00:00:00 GMT

Trade Book Format Trends - Audiobook compiles the most recent data from Simmons Market Research Bureau and augments it with Simba’s proprietary intelligence to present the comprehensive review of the audio market. This analysis doesn’t just show trend information regarding the number of adults buying and how many titles they’re buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household income, individual income, marital status and more) in easy-to-read tables so users of this intelligence can compare the audiobook buyer with not just al...

Yellow Pages Bankruptcies 2011: Financial Crisis

Wed, 27 Jul 2011 00:00:00 GMT

The yellow pages industry has been rocked by economic woes since 2009 when three publishers—Ambassador Media, Idearc Media (now SuperMedia) and R.H. Donnelley (now Dex One)—and one key supplier—Quebecor World (now Quad/Graphics—filed for bankruptcy protection. The economic problems claimed another publisher in late 2010 when Local Insight, the fifth largest publisher in the U.S., followed suit.Since those dark economic days many companies have been reorganized, reinvented and renamed as they scrambled to move away from print and into the ...

Simba Information's 2010 National Textbook Adoption Scorecard and 2011 Outlook

Thu, 02 Dec 2010 00:00:00 GMT

Simba Information’s National Textbook Adoption Scorecard and Outlook report has become the essential tool for market and business intelligence on textbook adoptions. And the 2010 edition with 2011 outlook continues the tradition of providing the necessary intelligence for developers and marketers of instructional materials in a convenient single-source reference edition.This report offers the most comprehensive analysis available of the results of 2010 state textbook adoptions that is expected to generate roughly $900 million in first-year revenue for publishers.Prepared by the analysts at Simba Information, the 2010 N...

Overview of the U.S. Comic Book & Graphic Novel Market 2009-2010

Tue, 21 Sep 2010 00:00:00 GMT

Until the last few years, the comic industry, particularly the graphic novel segment, has been a market largely untapped by traditional book publishers. However, a growing number have come to embrace the industry, with both publishers and retailers realizing this diverse market offers significant and numerous opportunities.Overview of the U.S. Comic Book and Graphic Novel Market 2009-2010 looks to make breaking into this field far easier, while bringing in-depth, exclusive analysis for those already experiencing what the industry has to offer. Catering to each audience, this report offers publishers and retailers in-depth exploration...

Yellow Pages Bankruptcies 2010: One Year Later, The

Wed, 28 Jul 2010 00:00:00 GMT

The yellow pages industry was rocked in 2009 by economic woes resulting in two major publishers—Idearc Media and R.H. Donnelley—filing for bankruptcy protection and one international yellow pages publisher—Yell Group (London), the publisher of Yellowbook in the U.S.—announcing that it had begun a process to refinance its debt in the hope it could extend the maturity dates and change terms.The Yellow Pages Bankruptcies 2010: One Year Later is a follow-up, in-depth look at the publishers most affected by the financial crisis in 2009, chronicling their progress to date and projections for their future stability. The three...

Month-to-Month: Simba's Analysis of Bestseller Trends 2009

Tue, 02 Mar 2010 00:00:00 GMT

In Month-to-Month: Simba?s Analysis of Bestseller Trends 2009, the acclaimed monthly Scorecards data from our monthly intelligence publication, Book Publishing Report, is brought together in this briefing to provide an analytical narrative of 2009.What months saw an increase in the number of fiction titles? What nonfiction did well, and when? The details as well as how and which categories, authors, imprints and titles trended over the course of the year and what was in the lead just can?t be found anywhere else.Simba senior trade book analyst Michael Norris has been tapped by the New York Times, TIME and USA Today to discuss i...

Audiobook Intelligence Briefing 2010

Tue, 02 Feb 2010 00:00:00 GMT

This all-new title compiles the most recent data from Simmons Market Research Bureau and augments it with Simba?s proprietary intelligence to present the comprehensive review of the audio market. This analysis doesn?t just show trend information regarding the number of adults buying and how many titles they?re buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household income, individual income, marital status and more) in easy-to-read tables so users of this intelligence can compare the audiobook buyer with not just all book buyers, but the general population as well. This rep...

Simba Informations 2009 National Textbook Adoptions Scorecard and 2010 Outlook

Mon, 21 Dec 2009 00:00:00 GMT

Simba Information?s 2009 National Textbook Adoption Scorecard and 2010 Outlook report presents the crucial business intelligence on textbook adoptions necessary for developers and marketers of instructional materials in a convenient single-source reference edition. This report offers the most comprehensive analysis available of the results of 2009 state textbook adoptions that is expected to generate nearly $500 million in first-year revenue for publishers and of the opportunities for an expected improved environment for adoption of instructional materials in 2010. Prepared by the analysts at Simba Information, the 2009 National Textbook Adoption Scorecard and 2010 Outlook

RBOC Bankruptcies 2009: The Impact on the Future of the Yellow Pages Industry, The

Tue, 14 Jul 2009 00:00:00 GMT

The yellow pages industry has been rocked in the last few months by economic woes resulting in two major publishers?Idearc Media and R.H. Donnelley?filing for bankruptcy protection and one international yellow pages publisher?Yell Group (London), the publisher of Yellowbook in the U.S.?announcing that it had begun a process to refinance its debt in the hope it could extend the maturity dates and change terms. While many view the bankruptcies as a sign of a collapsing yellow pages print industry brought on by the Internet, others share the view that the economic woes resulted from decisions at Idearc and Donnelley that caused them to grow too much, too fast and too soon, expanding beyond the a...

Going Green: Environmental Challenges in the Yellow Pages Industry 2009

Wed, 01 Apr 2009 00:00:00 GMT

The yellow pages industry has been expanding dramatically over the past few decades: from $10.3 billion in 1996 to a projected $16.77 billion by 2010. But with this growth and expansion of publishers has come a serious challenge: the impact of green on the yellow world. Going Green: Environmental Challenges in the Yellow Pages Industry 2009 is an in-depth look at the size of the yellow pages industry, the amount of paper used to produce books, the amount of waste and recycling efforts. The overview looks at the history of the environmental movement, when and where it started and, more importantly, what is its status now? It also studies the resources available to publishers inc...

Month-to-Month: Simba's Analysis of Bestseller Trends 2008

Tue, 03 Mar 2009 00:00:00 GMT

In Month to Month: Simba?s Analysis of Bestseller Trends 2008, the acclaimed monthly Scorecards data from our monthly intelligence publication, Book Publishing Report, is brought together in this briefing to provide an analytical narrative of 2008.What months saw an increase in the number of fiction titles? What nonfiction did well, and when? The details as well as how and which categories, authors, imprints and titles trended over the course of the year and what was in the lead just can?t be found anywhere else. ...

Overview of the U.S. Comic Book and Graphic Novel Market 2008-2009

Mon, 05 Jan 2009 00:00:00 GMT

The graphic novel market in North America, once a niche publishing segment, is rapidly growing. According to retail analysis site ICv2, sales of graphic novels in the U.S. and Canada rose from $75 million in 2001 to $375 million in 2007. The format has even breached such established segments as school textbooks, where graphic novels are being used to teach children about difficult topics. Until the last few years, the graphic novel segment has been a market largely untapped by the traditional book industry. However, a growing number of publishers and retailers are realizing that this booming and diverse niche offers a significant opportunity for them. Overview of the U.S. Comic Boo...