The 2011-2016 Outlook for Monochromatic Television Sets in the United States

Published : February 2011
No. of Pages : 481

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This econometric study covers the latent demand outlook for monochromatic television sets across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 7,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for monochromatic television sets. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for monochromatic television sets in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

1 INTRODUCTION 9 1.1 Overview 9 1.2 What is Latent Demand and the P.I.E.? 9 1.3 The Methodology 10 1.3.1 Step 1. Product Definition and Data Collection 11 1.3.2 Step 2. Filtering and Smoothing 12 1.3.3 Step 3. Filling in Missing Values 12 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12 1.3.5 Step 5. Fixed-Parameter Linear Estimation 13 1.3.6 Step 6. Aggregation and Benchmarking 13 2 SUMMARY OF FINDINGS 14 2.1 Latent Demand in The US 15 3 FAR WEST 16 3.1 Executive Summary 16 3.2 Latent Demand by Year - Alaska 18 3.3 Cities Sorted by Rank - Alaska 19 3.4 Cities Sorted by Zipcode - Alaska 20 3.5 Latent Demand by Year - California 21 3.6 Cities Sorted by Rank - California 22 3.7 Cities Sorted by Zipcode - California 38 3.8 Latent Demand by Year - Hawaii 55 3.9 Cities Sorted by Rank - Hawaii 56 3.10 Cities Sorted by Zipcode - Hawaii 57 3.11 Latent Demand by Year - Nevada 59 3.12 Cities Sorted by Rank - Nevada 60 3.13 Cities Sorted by Zipcode - Nevada 61 3.14 Latent Demand by Year - Oregon 62 3.15 Cities Sorted by Rank - Oregon 63 3.16 Cities Sorted by Zipcode - Oregon 65 3.17 Latent Demand by Year - Washington 68 3.18 Cities Sorted by Rank - Washington 69 3.19 Cities Sorted by Zipcode - Washington 74 4 GREAT LAKES 80 4.1 Executive Summary 80 4.2 Latent Demand by Year - Illinois 82 4.3 Cities Sorted by Rank - Illinois 83 4.4 Cities Sorted by Zipcode - Illinois 92 4.5 Latent Demand by Year - Indiana 102 4.6 Cities Sorted by Rank - Indiana 103 4.7 Cities Sorted by Zipcode - Indiana 106 4.8 Latent Demand by Year - Michigan 110 4.9 Cities Sorted by Rank - Michigan 111 4.10 Cities Sorted by Zipcode - Michigan 116 4.11 Latent Demand by Year - Ohio 122 4.12 Cities Sorted by Rank - Ohio 123 4.13 Cities Sorted by Zipcode - Ohio 131 4.14 Latent Demand by Year - Wisconsin 139 4.15 Cities Sorted by Rank - Wisconsin 140 4.16 Cities Sorted by Zipcode - Wisconsin 146 5 MID-ATLANTIC 152 5.1 Executive Summary 152 5.2 Latent Demand by Year - Delaware 154 5.3 Cities Sorted by Rank - Delaware 155 5.4 Cities Sorted by Zipcode - Delaware 155 5.5 Latent Demand by Year - District of Columbia 156 5.6 Cities Sorted by Rank - District of Columbia 158 5.7 Cities Sorted by Zipcode - District of Columbia 158 5.8 Latent Demand by Year - Maryland 159 5.9 Cities Sorted by Rank - Maryland 160 5.10 Cities Sorted by Zipcode - Maryland 165 5.11 Latent Demand by Year - New Jersey 171 5.12 Cities Sorted by Rank - New Jersey 172 5.13 Cities Sorted by Zipcode - New Jersey 180 5.14 Latent Demand by Year - New York 188 5.15 Cities Sorted by Rank - New York 189 5.16 Cities Sorted by Zipcode - New York 206 5.17 Latent Demand by Year - Pennsylvania 223 5.18 Cities Sorted by Rank - Pennsylvania 224 5.19 Cities Sorted by Zipcode - Pennsylvania 232 6 NEW ENGLAND 240 6.1 Executive Summary 240 6.2 Latent Demand by Year - Connecticut 242 6.3 Cities Sorted by Rank - Connecticut 243 6.4 Cities Sorted by Zipcode - Connecticut 247 6.5 Latent Demand by Year - Maine 252 6.6 Cities Sorted by Rank - Maine 253 6.7 Cities Sorted by Zipcode - Maine 255 6.8 Latent Demand by Year - Massachusetts 258 6.9 Cities Sorted by Rank - Massachusetts 259 6.10 Cities Sorted by Zipcode - Massachusetts 266 6.11 Latent Demand by Year - New Hampshire 273 6.12 Cities Sorted by Rank - New Hampshire 274 6.13 Cities Sorted by Zipcode - New Hampshire 277 6.14 Latent Demand by Year - Rhode Island 280 6.15 Cities Sorted by Rank - Rhode Island 281 6.16 Cities Sorted by Zipcode - Rhode Island 282 6.17 Latent Demand by Year - Vermont 283 6.18 Cities Sorted by Rank - Vermont 284 6.19 Cities Sorted by Zipcode - Vermont 285 7 PLAINS 286 7.1 Executive Summary 286 7.2 Latent Demand by Year - Iowa 288 7.3 Cities Sorted by Rank - Iowa 289 7.4 Cities Sorted by Zipcode - Iowa 291 7.5 Latent Demand by Year - Kansas 293 7.6 Cities Sorted by Rank - Kansas 294 7.7 Cities Sorted by Zipcode - Kansas 296 7.8 Latent Demand by Year - Minnesota 298 7.9 Cities Sorted by Rank - Minnesota 299 7.10 Cities Sorted by Zipcode - Minnesota 303 7.11 Latent Demand by Year - Missouri 308 7.12 Cities Sorted by Rank - Missouri 309 7.13 Cities Sorted by Zipcode - Missouri 313 7.14 Latent Demand by Year - Nebraska 317 7.15 Cities Sorted by Rank - Nebraska 318 7.16 Cities Sorted by Zipcode - Nebraska 319 7.17 Latent Demand by Year - North Dakota 320 7.18 Cities Sorted by Rank - North Dakota 321 7.19 Cities Sorted by Zipcode - North Dakota 321 7.20 Latent Demand by Year - South Dakota 322 7.21 Cities Sorted by Rank - South Dakota 323 7.22 Cities Sorted by Zipcode - South Dakota 323 8 ROCKIES 324 8.1 Executive Summary 324 8.2 Latent Demand by Year - Colorado 326 8.3 Cities Sorted by Rank - Colorado 327 8.4 Cities Sorted by Zipcode - Colorado 330 8.5 Latent Demand by Year - Idaho 333 8.6 Cities Sorted by Rank - Idaho 334 8.7 Cities Sorted by Zipcode - Idaho 335 8.8 Latent Demand by Year - Montana 336 8.9 Cities Sorted by Rank - Montana 337 8.10 Cities Sorted by Zipcode - Montana 337 8.11 Latent Demand by Year - Utah 339 8.12 Cities Sorted by Rank - Utah 340 8.13 Cities Sorted by Zipcode - Utah 342 8.14 Latent Demand by Year - Wyoming 345 8.15 Cities Sorted by Rank - Wyoming 346 8.16 Cities Sorted by Zipcode - Wyoming 346 9 SOUTHEAST 347 9.1 Executive Summary 347 9.2 Latent Demand by Year - Alabama 349 9.3 Cities Sorted by Rank - Alabama 350 9.4 Cities Sorted by Zipcode - Alabama 353 9.5 Latent Demand by Year - Arkansas 356 9.6 Cities Sorted by Rank - Arkansas 357 9.7 Cities Sorted by Zipcode - Arkansas 358 9.8 Latent Demand by Year - Florida 361 9.9 Cities Sorted by Rank - Florida 362 9.10 Cities Sorted by Zipcode - Florida 373 9.11 Latent Demand by Year - Georgia 386 9.12 Cities Sorted by Rank - Georgia 387 9.13 Cities Sorted by Zipcode - Georgia 391 9.14 Latent Demand by Year - Kentucky 395 9.15 Cities Sorted by Rank - Kentucky 396 9.16 Cities Sorted by Zipcode - Kentucky 398 9.17 Latent Demand by Year - Louisiana 401 9.18 Cities Sorted by Rank - Louisiana 402 9.19 Cities Sorted by Zipcode - Louisiana 404 9.20 Latent Demand by Year - Mississippi 407 9.21 Cities Sorted by Rank - Mississippi 408 9.22 Cities Sorted by Zipcode - Mississippi 409 9.23 Latent Demand by Year - North Carolina 412 9.24 Cities Sorted by Rank - North Carolina 413 9.25 Cities Sorted by Zipcode - North Carolina 417 9.26 Latent Demand by Year - South Carolina 421 9.27 Cities Sorted by Rank - South Carolina 422 9.28 Cities Sorted by Zipcode - South Carolina 424 9.29 Latent Demand by Year - Tennessee 427 9.30 Cities Sorted by Rank - Tennessee 428 9.31 Cities Sorted by Zipcode - Tennessee 431 9.32 Latent Demand by Year - Virginia 434 9.33 Cities Sorted by Rank - Virginia 435 9.34 Cities Sorted by Zipcode - Virginia 438 9.35 Latent Demand by Year - West Virginia 442 9.36 Cities Sorted by Rank - West Virginia 443 9.37 Cities Sorted by Zipcode - West Virginia 444 10 SOUTHWEST 445 10.1 Executive Summary 445 10.2 Latent Demand by Year - Arizona 446 10.3 Cities Sorted by Rank - Arizona 447 10.4 Cities Sorted by Zipcode - Arizona 449 10.5 Latent Demand by Year - New Mexico 451 10.6 Cities Sorted by Rank - New Mexico 452 10.7 Cities Sorted by Zipcode - New Mexico 453 10.8 Latent Demand by Year - Oklahoma 454 10.9 Cities Sorted by Rank - Oklahoma 455 10.10 Cities Sorted by Zipcode - Oklahoma 457 10.11 Latent Demand by Year - Texas 459 10.12 Cities Sorted by Rank - Texas 460 10.13 Cities Sorted by Zipcode - Texas 470 11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 480 11.1 Disclaimers & Safe Harbor 480 11.2 ICON Group International, Inc. User Agreement Provisions 481

The 2011-2016 Outlook for Monochromatic Television Sets in the United States

Published By: ICON Group International, Inc.

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