The 2011-2016 Outlook for Molded and Semi-Molded Structured Pullman Suitcases under 22 Inches in the United States

Published : February 2011
No. of Pages : 139

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This econometric study covers the latent demand outlook for molded and semi-molded structured Pullman suitcases under 22 inches across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 300 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for molded and semi-molded structured Pullman suitcases under 22 inches. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for molded and semi-molded structured Pullman suitcases under 22 inches in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

1 INTRODUCTION 9 1.1 Overview 9 1.2 What is Latent Demand and the P.I.E.? 9 1.3 The Methodology 10 1.3.1 Step 1. Product Definition and Data Collection 11 1.3.2 Step 2. Filtering and Smoothing 12 1.3.3 Step 3. Filling in Missing Values 12 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13 1.3.5 Step 5. Fixed-Parameter Linear Estimation 13 1.3.6 Step 6. Aggregation and Benchmarking 13 2 SUMMARY OF FINDINGS 15 2.1 Latent Demand in The US 16 3 FAR WEST 17 3.1 Executive Summary 17 3.2 Latent Demand by Year - Alaska 18 3.3 Cities Sorted by Rank - Alaska 19 3.4 Cities Sorted by Zipcode - Alaska 19 3.5 Latent Demand by Year - California 20 3.6 Cities Sorted by Rank - California 21 3.7 Cities Sorted by Zipcode - California 23 3.8 Latent Demand by Year - Hawaii 25 3.9 Cities Sorted by Rank - Hawaii 26 3.10 Cities Sorted by Zipcode - Hawaii 26 3.11 Latent Demand by Year - Nevada 27 3.12 Cities Sorted by Rank - Nevada 28 3.13 Cities Sorted by Zipcode - Nevada 28 3.14 Latent Demand by Year - Oregon 29 3.15 Cities Sorted by Rank - Oregon 30 3.16 Cities Sorted by Zipcode - Oregon 30 3.17 Latent Demand by Year - Washington 31 3.18 Cities Sorted by Rank - Washington 32 3.19 Cities Sorted by Zipcode - Washington 32 4 GREAT LAKES 33 4.1 Executive Summary 33 4.2 Latent Demand by Year - Illinois 34 4.3 Cities Sorted by Rank - Illinois 35 4.4 Cities Sorted by Zipcode - Illinois 36 4.5 Latent Demand by Year - Indiana 37 4.6 Cities Sorted by Rank - Indiana 38 4.7 Cities Sorted by Zipcode - Indiana 38 4.8 Latent Demand by Year - Michigan 39 4.9 Cities Sorted by Rank - Michigan 40 4.10 Cities Sorted by Zipcode - Michigan 40 4.11 Latent Demand by Year - Ohio 41 4.12 Cities Sorted by Rank - Ohio 42 4.13 Cities Sorted by Zipcode - Ohio 42 4.14 Latent Demand by Year - Wisconsin 43 4.15 Cities Sorted by Rank - Wisconsin 44 4.16 Cities Sorted by Zipcode - Wisconsin 44 5 MID-ATLANTIC 45 5.1 Executive Summary 45 5.2 Latent Demand by Year - Delaware 46 5.3 Cities Sorted by Rank - Delaware 48 5.4 Cities Sorted by Zipcode - Delaware 48 5.5 Latent Demand by Year - District of Columbia 48 5.6 Cities Sorted by Rank - District of Columbia 50 5.7 Cities Sorted by Zipcode - District of Columbia 50 5.8 Latent Demand by Year - Maryland 51 5.9 Cities Sorted by Rank - Maryland 52 5.10 Cities Sorted by Zipcode - Maryland 52 5.11 Latent Demand by Year - New Jersey 53 5.12 Cities Sorted by Rank - New Jersey 54 5.13 Cities Sorted by Zipcode - New Jersey 54 5.14 Latent Demand by Year - New York 55 5.15 Cities Sorted by Rank - New York 56 5.16 Cities Sorted by Zipcode - New York 57 5.17 Latent Demand by Year - Pennsylvania 58 5.18 Cities Sorted by Rank - Pennsylvania 59 5.19 Cities Sorted by Zipcode - Pennsylvania 59 6 NEW ENGLAND 60 6.1 Executive Summary 60 6.2 Latent Demand by Year - Connecticut 61 6.3 Cities Sorted by Rank - Connecticut 62 6.4 Cities Sorted by Zipcode - Connecticut 62 6.5 Latent Demand by Year - Maine 62 6.6 Cities Sorted by Rank - Maine 64 6.7 Cities Sorted by Zipcode - Maine 64 6.8 Latent Demand by Year - Massachusetts 65 6.9 Cities Sorted by Rank - Massachusetts 66 6.10 Cities Sorted by Zipcode - Massachusetts 66 6.11 Latent Demand by Year - New Hampshire 66 6.12 Cities Sorted by Rank - New Hampshire 68 6.13 Cities Sorted by Zipcode - New Hampshire 68 6.14 Latent Demand by Year - Rhode Island 68 6.15 Cities Sorted by Rank - Rhode Island 70 6.16 Cities Sorted by Zipcode - Rhode Island 70 6.17 Latent Demand by Year - Vermont 70 6.18 Cities Sorted by Rank - Vermont 72 6.19 Cities Sorted by Zipcode - Vermont 72 7 PLAINS 73 7.1 Executive Summary 73 7.2 Latent Demand by Year - Iowa 74 7.3 Cities Sorted by Rank - Iowa 75 7.4 Cities Sorted by Zipcode - Iowa 75 7.5 Latent Demand by Year - Kansas 76 7.6 Cities Sorted by Rank - Kansas 77 7.7 Cities Sorted by Zipcode - Kansas 77 7.8 Latent Demand by Year - Minnesota 78 7.9 Cities Sorted by Rank - Minnesota 79 7.10 Cities Sorted by Zipcode - Minnesota 79 7.11 Latent Demand by Year - Missouri 80 7.12 Cities Sorted by Rank - Missouri 81 7.13 Cities Sorted by Zipcode - Missouri 81 7.14 Latent Demand by Year - Nebraska 82 7.15 Cities Sorted by Rank - Nebraska 83 7.16 Cities Sorted by Zipcode - Nebraska 83 7.17 Latent Demand by Year - North Dakota 83 7.18 Cities Sorted by Rank - North Dakota 85 7.19 Cities Sorted by Zipcode - North Dakota 85 7.20 Latent Demand by Year - South Dakota 86 7.21 Cities Sorted by Rank - South Dakota 87 7.22 Cities Sorted by Zipcode - South Dakota 87 8 ROCKIES 88 8.1 Executive Summary 88 8.2 Latent Demand by Year - Colorado 89 8.3 Cities Sorted by Rank - Colorado 90 8.4 Cities Sorted by Zipcode - Colorado 91 8.5 Latent Demand by Year - Idaho 92 8.6 Cities Sorted by Rank - Idaho 93 8.7 Cities Sorted by Zipcode - Idaho 93 8.8 Latent Demand by Year - Montana 93 8.9 Cities Sorted by Rank - Montana 95 8.10 Cities Sorted by Zipcode - Montana 95 8.11 Latent Demand by Year - Utah 96 8.12 Cities Sorted by Rank - Utah 97 8.13 Cities Sorted by Zipcode - Utah 97 8.14 Latent Demand by Year - Wyoming 97 8.15 Cities Sorted by Rank - Wyoming 99 8.16 Cities Sorted by Zipcode - Wyoming 99 9 SOUTHEAST 100 9.1 Executive Summary 100 9.2 Latent Demand by Year - Alabama 101 9.3 Cities Sorted by Rank - Alabama 102 9.4 Cities Sorted by Zipcode - Alabama 102 9.5 Latent Demand by Year - Arkansas 103 9.6 Cities Sorted by Rank - Arkansas 104 9.7 Cities Sorted by Zipcode - Arkansas 104 9.8 Latent Demand by Year - Florida 105 9.9 Cities Sorted by Rank - Florida 106 9.10 Cities Sorted by Zipcode - Florida 107 9.11 Latent Demand by Year - Georgia 108 9.12 Cities Sorted by Rank - Georgia 109 9.13 Cities Sorted by Zipcode - Georgia 109 9.14 Latent Demand by Year - Kentucky 110 9.15 Cities Sorted by Rank - Kentucky 111 9.16 Cities Sorted by Zipcode - Kentucky 111 9.17 Latent Demand by Year - Louisiana 112 9.18 Cities Sorted by Rank - Louisiana 113 9.19 Cities Sorted by Zipcode - Louisiana 113 9.20 Latent Demand by Year - Mississippi 113 9.21 Cities Sorted by Rank - Mississippi 115 9.22 Cities Sorted by Zipcode - Mississippi 115 9.23 Latent Demand by Year - North Carolina 116 9.24 Cities Sorted by Rank - North Carolina 117 9.25 Cities Sorted by Zipcode - North Carolina 117 9.26 Latent Demand by Year - South Carolina 118 9.27 Cities Sorted by Rank - South Carolina 119 9.28 Cities Sorted by Zipcode - South Carolina 119 9.29 Latent Demand by Year - Tennessee 120 9.30 Cities Sorted by Rank - Tennessee 121 9.31 Cities Sorted by Zipcode - Tennessee 121 9.32 Latent Demand by Year - Virginia 122 9.33 Cities Sorted by Rank - Virginia 123 9.34 Cities Sorted by Zipcode - Virginia 123 9.35 Latent Demand by Year - West Virginia 124 9.36 Cities Sorted by Rank - West Virginia 125 9.37 Cities Sorted by Zipcode - West Virginia 125 10 SOUTHWEST 126 10.1 Executive Summary 126 10.2 Latent Demand by Year - Arizona 127 10.3 Cities Sorted by Rank - Arizona 128 10.4 Cities Sorted by Zipcode - Arizona 129 10.5 Latent Demand by Year - New Mexico 130 10.6 Cities Sorted by Rank - New Mexico 131 10.7 Cities Sorted by Zipcode - New Mexico 131 10.8 Latent Demand by Year - Oklahoma 132 10.9 Cities Sorted by Rank - Oklahoma 133 10.10 Cities Sorted by Zipcode - Oklahoma 133 10.11 Latent Demand by Year - Texas 134 10.12 Cities Sorted by Rank - Texas 135 10.13 Cities Sorted by Zipcode - Texas 136 11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 138 11.1 Disclaimers & Safe Harbor 138 11.2 ICON Group International, Inc. User Agreement Provisions 139

The 2011-2016 Outlook for Molded and Semi-Molded Structured Pullman Suitcases under 22 Inches in the United States

Published By: ICON Group International, Inc.

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