The 2011-2016 Outlook for Commercial Gravure Printing in the United States

Published : February 2011
No. of Pages : 734

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This econometric study covers the latent demand outlook for commercial gravure printing across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 13,000 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for commercial gravure printing. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for commercial gravure printing in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

1 INTRODUCTION 9 1.1 Overview 9 1.2 What is Latent Demand and the P.I.E.? 9 1.3 The Methodology 10 1.3.1 Step 1. Product Definition and Data Collection 11 1.3.2 Step 2. Filtering and Smoothing 15 1.3.3 Step 3. Filling in Missing Values 15 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 15 1.3.5 Step 5. Fixed-Parameter Linear Estimation 16 1.3.6 Step 6. Aggregation and Benchmarking 16 2 SUMMARY OF FINDINGS 17 2.1 Latent Demand in The US 18 3 FAR WEST 19 3.1 Executive Summary 19 3.2 Latent Demand by Year - Alaska 21 3.3 Cities Sorted by Rank - Alaska 22 3.4 Cities Sorted by Zipcode - Alaska 23 3.5 Latent Demand by Year - California 25 3.6 Cities Sorted by Rank - California 26 3.7 Cities Sorted by Zipcode - California 47 3.8 Latent Demand by Year - Hawaii 68 3.9 Cities Sorted by Rank - Hawaii 69 3.10 Cities Sorted by Zipcode - Hawaii 71 3.11 Latent Demand by Year - Nevada 74 3.12 Cities Sorted by Rank - Nevada 75 3.13 Cities Sorted by Zipcode - Nevada 76 3.14 Latent Demand by Year - Oregon 78 3.15 Cities Sorted by Rank - Oregon 79 3.16 Cities Sorted by Zipcode - Oregon 83 3.17 Latent Demand by Year - Washington 87 3.18 Cities Sorted by Rank - Washington 88 3.19 Cities Sorted by Zipcode - Washington 96 4 GREAT LAKES 104 4.1 Executive Summary 104 4.2 Latent Demand by Year - Illinois 106 4.3 Cities Sorted by Rank - Illinois 107 4.4 Cities Sorted by Zipcode - Illinois 121 4.5 Latent Demand by Year - Indiana 136 4.6 Cities Sorted by Rank - Indiana 137 4.7 Cities Sorted by Zipcode - Indiana 144 4.8 Latent Demand by Year - Michigan 151 4.9 Cities Sorted by Rank - Michigan 152 4.10 Cities Sorted by Zipcode - Michigan 161 4.11 Latent Demand by Year - Ohio 170 4.12 Cities Sorted by Rank - Ohio 171 4.13 Cities Sorted by Zipcode - Ohio 184 4.14 Latent Demand by Year - Wisconsin 198 4.15 Cities Sorted by Rank - Wisconsin 199 4.16 Cities Sorted by Zipcode - Wisconsin 210 5 MID-ATLANTIC 221 5.1 Executive Summary 221 5.2 Latent Demand by Year - Delaware 223 5.3 Cities Sorted by Rank - Delaware 224 5.4 Cities Sorted by Zipcode - Delaware 225 5.5 Latent Demand by Year - District of Columbia 226 5.6 Cities Sorted by Rank - District of Columbia 227 5.7 Cities Sorted by Zipcode - District of Columbia 227 5.8 Latent Demand by Year - Maryland 228 5.9 Cities Sorted by Rank - Maryland 229 5.10 Cities Sorted by Zipcode - Maryland 235 5.11 Latent Demand by Year - New Jersey 242 5.12 Cities Sorted by Rank - New Jersey 243 5.13 Cities Sorted by Zipcode - New Jersey 253 5.14 Latent Demand by Year - New York 263 5.15 Cities Sorted by Rank - New York 264 5.16 Cities Sorted by Zipcode - New York 292 5.17 Latent Demand by Year - Pennsylvania 320 5.18 Cities Sorted by Rank - Pennsylvania 321 5.19 Cities Sorted by Zipcode - Pennsylvania 338 6 NEW ENGLAND 355 6.1 Executive Summary 355 6.2 Latent Demand by Year - Connecticut 357 6.3 Cities Sorted by Rank - Connecticut 358 6.4 Cities Sorted by Zipcode - Connecticut 363 6.5 Latent Demand by Year - Maine 368 6.6 Cities Sorted by Rank - Maine 369 6.7 Cities Sorted by Zipcode - Maine 374 6.8 Latent Demand by Year - Massachusetts 381 6.9 Cities Sorted by Rank - Massachusetts 382 6.10 Cities Sorted by Zipcode - Massachusetts 391 6.11 Latent Demand by Year - New Hampshire 400 6.12 Cities Sorted by Rank - New Hampshire 401 6.13 Cities Sorted by Zipcode - New Hampshire 405 6.14 Latent Demand by Year - Rhode Island 410 6.15 Cities Sorted by Rank - Rhode Island 411 6.16 Cities Sorted by Zipcode - Rhode Island 412 6.17 Latent Demand by Year - Vermont 414 6.18 Cities Sorted by Rank - Vermont 415 6.19 Cities Sorted by Zipcode - Vermont 418 7 PLAINS 422 7.1 Executive Summary 422 7.2 Latent Demand by Year - Iowa 424 7.3 Cities Sorted by Rank - Iowa 425 7.4 Cities Sorted by Zipcode - Iowa 430 7.5 Latent Demand by Year - Kansas 435 7.6 Cities Sorted by Rank - Kansas 436 7.7 Cities Sorted by Zipcode - Kansas 439 7.8 Latent Demand by Year - Minnesota 443 7.9 Cities Sorted by Rank - Minnesota 444 7.10 Cities Sorted by Zipcode - Minnesota 451 7.11 Latent Demand by Year - Missouri 458 7.12 Cities Sorted by Rank - Missouri 459 7.13 Cities Sorted by Zipcode - Missouri 465 7.14 Latent Demand by Year - Nebraska 472 7.15 Cities Sorted by Rank - Nebraska 473 7.16 Cities Sorted by Zipcode - Nebraska 475 7.17 Latent Demand by Year - North Dakota 477 7.18 Cities Sorted by Rank - North Dakota 478 7.19 Cities Sorted by Zipcode - North Dakota 479 7.20 Latent Demand by Year - South Dakota 480 7.21 Cities Sorted by Rank - South Dakota 481 7.22 Cities Sorted by Zipcode - South Dakota 482 8 ROCKIES 483 8.1 Executive Summary 483 8.2 Latent Demand by Year - Colorado 485 8.3 Cities Sorted by Rank - Colorado 486 8.4 Cities Sorted by Zipcode - Colorado 490 8.5 Latent Demand by Year - Idaho 495 8.6 Cities Sorted by Rank - Idaho 496 8.7 Cities Sorted by Zipcode - Idaho 497 8.8 Latent Demand by Year - Montana 500 8.9 Cities Sorted by Rank - Montana 501 8.10 Cities Sorted by Zipcode - Montana 502 8.11 Latent Demand by Year - Utah 505 8.12 Cities Sorted by Rank - Utah 506 8.13 Cities Sorted by Zipcode - Utah 509 8.14 Latent Demand by Year - Wyoming 513 8.15 Cities Sorted by Rank - Wyoming 514 8.16 Cities Sorted by Zipcode - Wyoming 515 9 SOUTHEAST 516 9.1 Executive Summary 516 9.2 Latent Demand by Year - Alabama 518 9.3 Cities Sorted by Rank - Alabama 519 9.4 Cities Sorted by Zipcode - Alabama 524 9.5 Latent Demand by Year - Arkansas 530 9.6 Cities Sorted by Rank - Arkansas 531 9.7 Cities Sorted by Zipcode - Arkansas 534 9.8 Latent Demand by Year - Florida 538 9.9 Cities Sorted by Rank - Florida 539 9.10 Cities Sorted by Zipcode - Florida 555 9.11 Latent Demand by Year - Georgia 572 9.12 Cities Sorted by Rank - Georgia 573 9.13 Cities Sorted by Zipcode - Georgia 580 9.14 Latent Demand by Year - Kentucky 587 9.15 Cities Sorted by Rank - Kentucky 588 9.16 Cities Sorted by Zipcode - Kentucky 592 9.17 Latent Demand by Year - Louisiana 597 9.18 Cities Sorted by Rank - Louisiana 598 9.19 Cities Sorted by Zipcode - Louisiana 603 9.20 Latent Demand by Year - Mississippi 608 9.21 Cities Sorted by Rank - Mississippi 609 9.22 Cities Sorted by Zipcode - Mississippi 612 9.23 Latent Demand by Year - North Carolina 615 9.24 Cities Sorted by Rank - North Carolina 616 9.25 Cities Sorted by Zipcode - North Carolina 624 9.26 Latent Demand by Year - South Carolina 632 9.27 Cities Sorted by Rank - South Carolina 633 9.28 Cities Sorted by Zipcode - South Carolina 638 9.29 Latent Demand by Year - Tennessee 643 9.30 Cities Sorted by Rank - Tennessee 644 9.31 Cities Sorted by Zipcode - Tennessee 649 9.32 Latent Demand by Year - Virginia 655 9.33 Cities Sorted by Rank - Virginia 656 9.34 Cities Sorted by Zipcode - Virginia 661 9.35 Latent Demand by Year - West Virginia 666 9.36 Cities Sorted by Rank - West Virginia 667 9.37 Cities Sorted by Zipcode - West Virginia 669 10 SOUTHWEST 671 10.1 Executive Summary 671 10.2 Latent Demand by Year - Arizona 672 10.3 Cities Sorted by Rank - Arizona 673 10.4 Cities Sorted by Zipcode - Arizona 676 10.5 Latent Demand by Year - New Mexico 681 10.6 Cities Sorted by Rank - New Mexico 682 10.7 Cities Sorted by Zipcode - New Mexico 684 10.8 Latent Demand by Year - Oklahoma 686 10.9 Cities Sorted by Rank - Oklahoma 687 10.10 Cities Sorted by Zipcode - Oklahoma 691 10.11 Latent Demand by Year - Texas 695 10.12 Cities Sorted by Rank - Texas 696 10.13 Cities Sorted by Zipcode - Texas 714 11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 733 11.1 Disclaimers & Safe Harbor 733 11.2 ICON Group International, Inc. User Agreement Provisions 734

The 2011-2016 Outlook for Commercial Gravure Printing in the United States

Published By: ICON Group International, Inc.

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