The 2011-2016 Outlook for Fibrated and Non-Fibrated Asphaltic Roofing Coatings in the United States

Published : February 2011
No. of Pages : 745

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This econometric study covers the latent demand outlook for fibrated and non-fibrated asphaltic roofing coatings across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 13,000 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for fibrated and non-fibrated asphaltic roofing coatings. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for fibrated and non-fibrated asphaltic roofing coatings in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

1 INTRODUCTION 9 1.1 Overview 9 1.2 What is Latent Demand and the P.I.E.? 9 1.3 The Methodology 10 1.3.1 Step 1. Product Definition and Data Collection 11 1.3.2 Step 2. Filtering and Smoothing 12 1.3.3 Step 3. Filling in Missing Values 12 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13 1.3.5 Step 5. Fixed-Parameter Linear Estimation 13 1.3.6 Step 6. Aggregation and Benchmarking 13 2 SUMMARY OF FINDINGS 15 2.1 Latent Demand in The US 16 3 FAR WEST 17 3.1 Executive Summary 17 3.2 Latent Demand by Year - Alaska 18 3.3 Cities Sorted by Rank - Alaska 19 3.4 Cities Sorted by Zipcode - Alaska 20 3.5 Latent Demand by Year - California 22 3.6 Cities Sorted by Rank - California 23 3.7 Cities Sorted by Zipcode - California 44 3.8 Latent Demand by Year - Hawaii 65 3.9 Cities Sorted by Rank - Hawaii 66 3.10 Cities Sorted by Zipcode - Hawaii 69 3.11 Latent Demand by Year - Nevada 71 3.12 Cities Sorted by Rank - Nevada 72 3.13 Cities Sorted by Zipcode - Nevada 73 3.14 Latent Demand by Year - Oregon 75 3.15 Cities Sorted by Rank - Oregon 76 3.16 Cities Sorted by Zipcode - Oregon 80 3.17 Latent Demand by Year - Washington 85 3.18 Cities Sorted by Rank - Washington 86 3.19 Cities Sorted by Zipcode - Washington 94 4 GREAT LAKES 102 4.1 Executive Summary 102 4.2 Latent Demand by Year - Illinois 103 4.3 Cities Sorted by Rank - Illinois 104 4.4 Cities Sorted by Zipcode - Illinois 118 4.5 Latent Demand by Year - Indiana 133 4.6 Cities Sorted by Rank - Indiana 134 4.7 Cities Sorted by Zipcode - Indiana 141 4.8 Latent Demand by Year - Michigan 148 4.9 Cities Sorted by Rank - Michigan 149 4.10 Cities Sorted by Zipcode - Michigan 158 4.11 Latent Demand by Year - Ohio 168 4.12 Cities Sorted by Rank - Ohio 169 4.13 Cities Sorted by Zipcode - Ohio 183 4.14 Latent Demand by Year - Wisconsin 196 4.15 Cities Sorted by Rank - Wisconsin 197 4.16 Cities Sorted by Zipcode - Wisconsin 208 5 MID-ATLANTIC 220 5.1 Executive Summary 220 5.2 Latent Demand by Year - Delaware 221 5.3 Cities Sorted by Rank - Delaware 222 5.4 Cities Sorted by Zipcode - Delaware 223 5.5 Latent Demand by Year - District of Columbia 224 5.6 Cities Sorted by Rank - District of Columbia 226 5.7 Cities Sorted by Zipcode - District of Columbia 226 5.8 Latent Demand by Year - Maryland 227 5.9 Cities Sorted by Rank - Maryland 228 5.10 Cities Sorted by Zipcode - Maryland 235 5.11 Latent Demand by Year - New Jersey 242 5.12 Cities Sorted by Rank - New Jersey 243 5.13 Cities Sorted by Zipcode - New Jersey 253 5.14 Latent Demand by Year - New York 263 5.15 Cities Sorted by Rank - New York 264 5.16 Cities Sorted by Zipcode - New York 292 5.17 Latent Demand by Year - Pennsylvania 321 5.18 Cities Sorted by Rank - Pennsylvania 322 5.19 Cities Sorted by Zipcode - Pennsylvania 339 6 NEW ENGLAND 357 6.1 Executive Summary 357 6.2 Latent Demand by Year - Connecticut 358 6.3 Cities Sorted by Rank - Connecticut 359 6.4 Cities Sorted by Zipcode - Connecticut 364 6.5 Latent Demand by Year - Maine 369 6.6 Cities Sorted by Rank - Maine 370 6.7 Cities Sorted by Zipcode - Maine 376 6.8 Latent Demand by Year - Massachusetts 382 6.9 Cities Sorted by Rank - Massachusetts 383 6.10 Cities Sorted by Zipcode - Massachusetts 392 6.11 Latent Demand by Year - New Hampshire 402 6.12 Cities Sorted by Rank - New Hampshire 403 6.13 Cities Sorted by Zipcode - New Hampshire 408 6.14 Latent Demand by Year - Rhode Island 412 6.15 Cities Sorted by Rank - Rhode Island 413 6.16 Cities Sorted by Zipcode - Rhode Island 414 6.17 Latent Demand by Year - Vermont 416 6.18 Cities Sorted by Rank - Vermont 417 6.19 Cities Sorted by Zipcode - Vermont 421 7 PLAINS 425 7.1 Executive Summary 425 7.2 Latent Demand by Year - Iowa 426 7.3 Cities Sorted by Rank - Iowa 427 7.4 Cities Sorted by Zipcode - Iowa 432 7.5 Latent Demand by Year - Kansas 438 7.6 Cities Sorted by Rank - Kansas 439 7.7 Cities Sorted by Zipcode - Kansas 443 7.8 Latent Demand by Year - Minnesota 447 7.9 Cities Sorted by Rank - Minnesota 448 7.10 Cities Sorted by Zipcode - Minnesota 455 7.11 Latent Demand by Year - Missouri 463 7.12 Cities Sorted by Rank - Missouri 464 7.13 Cities Sorted by Zipcode - Missouri 471 7.14 Latent Demand by Year - Nebraska 477 7.15 Cities Sorted by Rank - Nebraska 479 7.16 Cities Sorted by Zipcode - Nebraska 481 7.17 Latent Demand by Year - North Dakota 483 7.18 Cities Sorted by Rank - North Dakota 484 7.19 Cities Sorted by Zipcode - North Dakota 485 7.20 Latent Demand by Year - South Dakota 486 7.21 Cities Sorted by Rank - South Dakota 487 7.22 Cities Sorted by Zipcode - South Dakota 488 8 ROCKIES 490 8.1 Executive Summary 490 8.2 Latent Demand by Year - Colorado 491 8.3 Cities Sorted by Rank - Colorado 492 8.4 Cities Sorted by Zipcode - Colorado 497 8.5 Latent Demand by Year - Idaho 501 8.6 Cities Sorted by Rank - Idaho 502 8.7 Cities Sorted by Zipcode - Idaho 504 8.8 Latent Demand by Year - Montana 506 8.9 Cities Sorted by Rank - Montana 507 8.10 Cities Sorted by Zipcode - Montana 509 8.11 Latent Demand by Year - Utah 511 8.12 Cities Sorted by Rank - Utah 512 8.13 Cities Sorted by Zipcode - Utah 516 8.14 Latent Demand by Year - Wyoming 520 8.15 Cities Sorted by Rank - Wyoming 521 8.16 Cities Sorted by Zipcode - Wyoming 522 9 SOUTHEAST 524 9.1 Executive Summary 524 9.2 Latent Demand by Year - Alabama 525 9.3 Cities Sorted by Rank - Alabama 526 9.4 Cities Sorted by Zipcode - Alabama 531 9.5 Latent Demand by Year - Arkansas 537 9.6 Cities Sorted by Rank - Arkansas 538 9.7 Cities Sorted by Zipcode - Arkansas 542 9.8 Latent Demand by Year - Florida 546 9.9 Cities Sorted by Rank - Florida 547 9.10 Cities Sorted by Zipcode - Florida 563 9.11 Latent Demand by Year - Georgia 580 9.12 Cities Sorted by Rank - Georgia 581 9.13 Cities Sorted by Zipcode - Georgia 588 9.14 Latent Demand by Year - Kentucky 595 9.15 Cities Sorted by Rank - Kentucky 596 9.16 Cities Sorted by Zipcode - Kentucky 600 9.17 Latent Demand by Year - Louisiana 605 9.18 Cities Sorted by Rank - Louisiana 606 9.19 Cities Sorted by Zipcode - Louisiana 611 9.20 Latent Demand by Year - Mississippi 616 9.21 Cities Sorted by Rank - Mississippi 617 9.22 Cities Sorted by Zipcode - Mississippi 620 9.23 Latent Demand by Year - North Carolina 624 9.24 Cities Sorted by Rank - North Carolina 625 9.25 Cities Sorted by Zipcode - North Carolina 633 9.26 Latent Demand by Year - South Carolina 641 9.27 Cities Sorted by Rank - South Carolina 642 9.28 Cities Sorted by Zipcode - South Carolina 647 9.29 Latent Demand by Year - Tennessee 652 9.30 Cities Sorted by Rank - Tennessee 653 9.31 Cities Sorted by Zipcode - Tennessee 659 9.32 Latent Demand by Year - Virginia 664 9.33 Cities Sorted by Rank - Virginia 665 9.34 Cities Sorted by Zipcode - Virginia 670 9.35 Latent Demand by Year - West Virginia 675 9.36 Cities Sorted by Rank - West Virginia 676 9.37 Cities Sorted by Zipcode - West Virginia 678 10 SOUTHWEST 681 10.1 Executive Summary 681 10.2 Latent Demand by Year - Arizona 682 10.3 Cities Sorted by Rank - Arizona 683 10.4 Cities Sorted by Zipcode - Arizona 687 10.5 Latent Demand by Year - New Mexico 691 10.6 Cities Sorted by Rank - New Mexico 692 10.7 Cities Sorted by Zipcode - New Mexico 694 10.8 Latent Demand by Year - Oklahoma 697 10.9 Cities Sorted by Rank - Oklahoma 698 10.10 Cities Sorted by Zipcode - Oklahoma 702 10.11 Latent Demand by Year - Texas 706 10.12 Cities Sorted by Rank - Texas 707 10.13 Cities Sorted by Zipcode - Texas 725 11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 744 11.1 Disclaimers & Safe Harbor 744 11.2 ICON Group International, Inc. User Agreement Provisions 745

The 2011-2016 Outlook for Fibrated and Non-Fibrated Asphaltic Roofing Coatings in the United States

Published By: ICON Group International, Inc.

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