Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary category level: impulse ice cream 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary category level: artisanal ice cream 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Summary category level: frozen yogurt 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Summary category level: take-home ice cream 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market segmentation 6
Market share 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
TABLE OF CONTENTS 11
LIST OF FIGURES 12
LIST OF TABLES 13
Chapter 3 Market Overview 14
Value analysis (Croatian Kuna), 2004−09 14
Value analysis (Croatian Kuna), 2009−14 15
Value analysis (US dollars), 2004−09 17
Value analysis (US dollars), 2009−14 18
Volume analysis, 2004−09 20
Volume analysis, 2009−14 21
Company and brand share analysis 23
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 4 Leading Company Profiles 33
Agrokor d.d. 33
Unilever 36
Chapter 5 Category Analysis: Impulse Ice Cream 38
Value analysis (Croatian Kuna), 2004−09 38
Value analysis (Croatian Kuna), 2009−14 39
Value analysis (US dollars), 2004−09 41
Value analysis (US dollars), 2009−14 41
Volume analysis, 2004−09 43
Volume analysis, 2009−14 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Artisanal Ice Cream 54
Value analysis (Croatian Kuna), 2004−09 54
Value analysis (Croatian Kuna), 2009−14 55
Value analysis (US dollars), 2004−09 56
Value analysis (US dollars), 2009−14 56
Volume analysis, 2004−09 57
Volume analysis, 2009−14 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Frozen Yogurt 65
Value analysis (Croatian Kuna), 2004−09 65
Value analysis (Croatian Kuna), 2009−14 66
Value analysis (US dollars), 2004−09 67
Value analysis (US dollars), 2009−14 67
Volume analysis, 2004−09 68
Volume analysis, 2009−14 69
Company and brand share analysis 70
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 8 Category Analysis: Take-Home Ice Cream 77
Value analysis (Croatian Kuna), 2004−09 77
Value analysis (Croatian Kuna), 2009−14 78
Value analysis (US dollars), 2004−09 80
Value analysis (US dollars), 2009−14 80
Volume analysis, 2004−09 82
Volume analysis, 2009−14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 9 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 10 New Product Development 102
Product launches over time 102
Recent product launches 104
Chapter 11 Macroeconomic Profile 105
Macroeconomic indicators 105
Chapter 12 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 13 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115
List of Tables
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Croatia, value by category (HRKm), 2004−09 14
Table 4: Ice cream, Croatia, value forecast by category (HRKm), 2009−14 15
Table 5: Ice cream, Croatia, value by category ($m), 2004−09 17
Table 6: Ice cream, Croatia, value forecast by category ($m), 2009−14 18
Table 7: Ice cream, Croatia, volume by category (liters, million), 2004−09 20
Table 8: Ice cream, Croatia, volume forecast by category (liters, million), 2009−14 21
Table 9: Ice cream, Croatia, brand share by value (%), 2008−09 23
Table 10: Ice cream, Croatia, value by brand (HRKm), 2008−09 24
Table 11: Ice cream, Croatia, company share by value (%), 2008−09 26
Table 12: Ice cream, Croatia, value by company (HRKm), 2008−09 26
Table 13: Ice cream, Croatia, distribution channels by value (%), 2008−09 27
Table 14: Ice cream, Croatia, value by distribution channel (HRKm), 2008−09 27
Table 15: Ice cream, Croatia, expenditure per capita (HRK), 2004−09 29
Table 16: Ice cream, Croatia, forecast expenditure per capita (HRK), 2009−14 30
Table 17: Ice cream, Croatia, expenditure per capita ($), 2004−09 30
Table 18: Ice cream, Croatia, forecast expenditure per capita ($), 2009−14 31
Table 19: Ice cream, Croatia, consumption per capita (liters), 2004−09 31
Table 20: Ice cream, Croatia, forecast consumption per capita (liters), 2009−14 32
Table 21: Agrokor d.d. key facts 33
Table 22: Unilever key facts 36
Table 23: Impulse ice cream, Croatia, value by segment (HRKm), 2004−09 38
Table 24: Impulse ice cream, Croatia, value forecast by segment (HRKm), 2009−14 39
Table 25: Impulse ice cream, Croatia, value by segment ($m), 2004−09 41
Table 26: Impulse ice cream, Croatia, value forecast by segment ($m), 2009−14 41
Table 27: Impulse ice cream, Croatia, volume by segment (liters, million), 2004−09 43
Table 28: Impulse ice cream, Croatia, volume forecast by segment (liters, million), 2009−14 44
Table 29: Impulse ice cream, Croatia, brand share by value (%), 2008−09 46
Table 30: Impulse ice cream, Croatia, value by brand (HRKm), 2008−09 46
Table 31: Impulse ice cream, Croatia, company share by value (%), 2008−09 48
Table 32: Impulse ice cream, Croatia, value by company (HRKm), 2008−09 48
Table 33: Impulse ice cream, Croatia, distribution channels by value (%), 2008−09 49
Table 34: Impulse ice cream, Croatia, value by distribution channel (HRKm), 2008−09 49
Table 35: Impulse ice cream, Croatia, expenditure per capita (HRK), 2004−09 51
Table 36: Impulse ice cream, Croatia, forecast expenditure per capita (HRK), 2009−14 51
Table 37: Impulse ice cream, Croatia, expenditure per capita ($), 2004−09 52
Table 38: Impulse ice cream, Croatia, forecast expenditure per capita ($), 2009−14 52
Table 39: Impulse ice cream, Croatia, consumption per capita (liters), 2004−09 53
Table 40: Impulse ice cream, Croatia, forecast consumption per capita (liters), 2009−14 53
Table 41: Artisanal ice cream, Croatia, value (HRKm), 2004−09 54
Table 42: Artisanal ice cream, Croatia, value forecast (HRKm), 2009−14 55
Table 43: Artisanal ice cream, Croatia, value ($m), 2004−09 56
Table 44: Artisanal ice cream, Croatia, value forecast ($m), 2009−14 56
Table 45: Artisanal ice cream, Croatia, volume (liters, million), 2004−09 57
Table 46: Artisanal ice cream, Croatia, volume forecast (liters, million), 2009−14 58
Table 47: Artisanal ice cream, Croatia, brand share by value (%), 2008−09 59
Table 48: Artisanal ice cream, Croatia, value by brand (HRKm), 2008−09 59
Table 49: Artisanal ice cream, Croatia, company share by value (%), 2008−09 60
Table 50: Artisanal ice cream, Croatia, value by company (HRKm), 2008−09 60
Table 51: Artisanal ice cream, Croatia, distribution channels by value (%), 2008−09 61
Table 52: Artisanal ice cream, Croatia, value by distribution channel (HRKm), 2008−09 61
Table 53: Artisanal ice cream, Croatia, expenditure per capita (HRK), 2004−09 62
Table 54: Artisanal ice cream, Croatia, forecast expenditure per capita (HRK), 2009−14 62
Table 55: Artisanal ice cream, Croatia, expenditure per capita ($), 2004−09 63
Table 56: Artisanal ice cream, Croatia, forecast expenditure per capita ($), 2009−14 63
Table 57: Artisanal ice cream, Croatia, consumption per capita (liters), 2004−09 64
Table 58: Artisanal ice cream, Croatia, forecast consumption per capita (liters), 2009−14 64
Table 59: Frozen Yogurt, Croatia, value (HRKm), 2004−09 65
Table 60: Frozen Yogurt, Croatia, value forecast (HRKm), 2009−14 66
Table 61: Frozen Yogurt, Croatia, value ($m), 2004−09 67
Table 62: Frozen Yogurt, Croatia, value forecast ($m), 2009−14 67
Table 63: Frozen Yogurt, Croatia, volume (liters, million), 2004−09 68
Table 64: Frozen Yogurt, Croatia, volume forecast (liters, million), 2009−14 69
Table 65: Frozen Yogurt, Croatia, brand share by value (%), 2008−09 70
Table 66: Frozen Yogurt, Croatia, value by brand (HRKm), 2008−09 70
Table 67: Frozen Yogurt, Croatia, company share by value (%), 2008−09 71
Table 68: Frozen Yogurt, Croatia, value by company (HRKm), 2008−09 71
Table 69: Frozen Yogurt, Croatia, distribution channels by value (%), 2008−09 72
Table 70: Frozen Yogurt, Croatia, value by distribution channel (HRKm), 2008−09 72
Table 71: Frozen Yogurt, Croatia, expenditure per capita (HRK), 2004−09 74
Table 72: Frozen Yogurt, Croatia, forecast expenditure per capita (HRK), 2009−14 74
Table 73: Frozen Yogurt, Croatia, expenditure per capita ($), 2004−09 75
Table 74: Frozen Yogurt, Croatia, forecast expenditure per capita ($), 2009−14 75
Table 75: Frozen Yogurt, Croatia, consumption per capita (liters), 2004−09 76
Table 76: Frozen Yogurt, Croatia, forecast consumption per capita (liters), 2009−14 76
Table 77: Take-home ice cream, Croatia, value by segment (HRKm), 2004−09 77
Table 78: Take-home ice cream, Croatia, value forecast by segment (HRKm), 2009−14 78
Table 79: Take-home ice cream, Croatia, value by segment ($m), 2004−09 80
Table 80: Take-home ice cream, Croatia, value forecast by segment ($m), 2009−14 80
Table 81: Take-home ice cream, Croatia, volume by segment (liters, million), 2004−09 82
Table 82: Take-home ice cream, Croatia, volume forecast by segment (liters, million), 2009−14 83
Table 83: Take-home ice cream, Croatia, brand share by value (%), 2008−09 85
Table 84: Take-home ice cream, Croatia, value by brand (HRKm), 2008−09 85
Table 85: Take-home ice cream, Croatia, company share by value (%), 2008−09 87
Table 86: Take-home ice cream, Croatia, value by company (HRKm), 2008−09 87
Table 87: Take-home ice cream, Croatia, distribution channels by value (%), 2008−09 88
Table 88: Take-home ice cream, Croatia, value by distribution channel (HRKm), 2008−09 88
Table 89: Take-home ice cream, Croatia, expenditure per capita (HRK), 2004−09 90
Table 90: Take-home ice cream, Croatia, forecast expenditure per capita (HRK), 2009−14 90
Table 91: Take-home ice cream, Croatia, expenditure per capita ($), 2004−09 91
Table 92: Take-home ice cream, Croatia, forecast expenditure per capita ($), 2009−14 91
Table 93: Take-home ice cream, Croatia, consumption per capita (liters), 2004−09 92
Table 94: Take-home ice cream, Croatia, forecast consumption per capita (liters), 2009−14 92
Table 95: Global ice cream market value, 2009 93
Table 96: Global ice cream market split (value terms ($m), 2009), top five countries 96
Table 97: Global ice cream market volume, 2009 97
Table 98: Global ice cream market split (volume terms, 2009), top five countries 100
Table 99: Leading players, top five countries 101
Table 100: Croatia ice cream new product launches reports, by company 2009 102
Table 101: Croatia ice cream new product launches SKUs, by company 2009 102
Table 102: Croatia ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 103
Table 103: Croatia ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 103
Table 104: Croatia ice cream new product launches (reports), by package tags or claims 2009 104
Table 105: Croatia ice cream new product launches - recent five launches (2009) 104
Table 106: Croatia population, by age group, 2004−09 (millions) 105
Table 107: Croatia population forecast, by age group, 2009−14 (millions) 106
Table 108: Croatia population, by gender, 2004−09 (millions) 106
Table 109: Croatia population forecast, by gender, 2009−14 (millions) 107
Table 110: Croatia nominal GDP, 2004−09 (HRKbn, nominal prices) 107
Table 111: Croatia nominal GDP forecast, 2009−14 (HRKbn, nominal prices) 107
Table 112: Croatia real GDP, 2004−09 (HRKbn, 2000 prices) 108
Table 113: Croatia real GDP forecast, 2009−14 (HRKbn, 2000 prices) 108
Table 114: Croatia real GDP, 2004−09 ($bn, 2000 prices) 108
Table 115: Croatia real GDP forecast, 2009−14 ($bn, 2000 prices) 109
Table 116: Croatia consumer price index, 2004−09 (2000=100) 109
Table 117: Croatia consumer price index, 2009−14 (2000=100) 109
List of Figures
Figure 1: Ice cream, Croatia, value by category (HRKm), 2004−14 16
Figure 2: Ice cream, Croatia, category growth comparison, by value, 2004−14 19
Figure 3: Ice cream, Croatia, volume by category (liters, million), 2004−14 22
Figure 4: Ice cream, Croatia, category growth comparison, by volume, 2004−14 22
Figure 5: Ice cream, Croatia, company share by value (%), 2008−09 25
Figure 6: Ice cream, Croatia, distribution channels by value (%), 2008−09 28
Figure 7: Impulse ice cream, Croatia, value by segment (HRKm), 2004−14 40
Figure 8: Impulse ice cream, Croatia, category growth comparison, by value, 2004−14 42
Figure 9: Impulse ice cream, Croatia, volume by segment (liters, million), 2004−14 45
Figure 10: Impulse ice cream, Croatia, category growth comparison, by volume, 2004−14 45
Figure 11: Impulse ice cream, Croatia, company share by value (%), 2008−09 47
Figure 12: Impulse ice cream, Croatia, distribution channels by value (%), 2008−09 50
Figure 13: Artisanal ice cream, Croatia, value (HRKm), 2004−14 55
Figure 14: Artisanal ice cream, Croatia, volume (liters, million), 2004−14 58
Figure 15: Frozen yogurt, Croatia, value (HRKm), 2004−14 66
Figure 16: Frozen yogurt, Croatia, volume (liters, million), 2004−14 69
Figure 17: Frozen yogurt, Croatia, distribution channels by value (%), 2008−09 73
Figure 18: Take-home ice cream, Croatia, value by segment (HRKm), 2004−14 79
Figure 19: Take-home ice cream, Croatia, category growth comparison, by value, 2004−14 81
Figure 20: Take-home ice cream, Croatia, volume by segment (liters, million), 2004−14 84
Figure 21: Take-home ice cream, Croatia, category growth comparison, by volume, 2004−14 84
Figure 22: Take-home ice cream, Croatia, company share by value (%), 2008−09 86
Figure 23: Take-home ice cream, Croatia, distribution channels by value (%), 2008−09 89
Figure 24: Global ice cream market split (value terms, 2009), top five countries 94
Figure 25: Global ice cream market value, 2004-09, top five countries 96
Figure 26: Global ice cream market split (volume terms, 2009), top five countries 98
Figure 27: Global ice cream market volume, 2004-09, top five countries 100
Figure 28: Annual data review process 111