Chapter 1 Executive Summary 2
Summary market level: baby drinks 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary category level: baby juice 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary category level: infant formula 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
TABLE OF CONTENTS 9
LIST OF FIGURES 10
LIST OF TABLES 11
Chapter 3 Market Overview 12
Value analysis (Croatian Kuna), 2004−09 12
Value analysis (Croatian Kuna), 2009−14 13
Value analysis (US dollars), 2004−09 14
Value analysis (US dollars), 2009−14 14
Volume analysis, 2004−09 16
Volume analysis, 2009−14 17
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Leading Company Profiles 27
Groupe Danone 27
Nestlé SA 29
Chapter 5 Category Analysis: Baby Juice 32
Value analysis (Croatian Kuna), 2004−09 32
Value analysis (Croatian Kuna), 2009−14 33
Value analysis (US dollars), 2004−09 35
Value analysis (US dollars), 2009−14 35
Volume analysis, 2004−09 37
Volume analysis, 2009−14 38
Company and brand share analysis 40
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 6 Category Analysis: Infant Formula 48
Value analysis (Croatian Kuna), 2004−09 48
Value analysis (Croatian Kuna), 2009−14 49
Value analysis (US dollars), 2004−09 51
Value analysis (US dollars), 2009−14 51
Volume analysis, 2004−09 53
Volume analysis, 2009−14 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 Country Comparison 64
Value 64
Volume 68
Market share 72
Chapter 8 Macroeconomic Profile 73
Macroeconomic Indicators 73
Chapter 9 Research Methodology 78
Methodology overview 78
Secondary research 79
Market modeling 80
Creating an initial data model 80
Revising the initial data model 80
Creating a final estimate 81
Creating demographic value splits 81
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 10 Appendix 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83
List of Tables
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Croatia, baby drinks, value by category (HRKm), 2004−09 12
Table 4: Croatia, baby drinks, value forecast by category (HRKm), 2009−14 13
Table 5: Croatia, baby drinks, value by category ($m), 2004−09 14
Table 6: Croatia, baby drinks, value forecast by category ($m), 2009−14 14
Table 7: Croatia, baby drinks, volume by category (kg/liters, million), 2004−09 16
Table 8: Croatia, baby drinks, volume forecast by category (kg/liters, million), 2009−14 17
Table 9: Croatia, baby drinks, brand share by value (%), 2008−09 19
Table 10: Croatia, baby drinks, value by brand (HRKm), 2008−09 19
Table 11: Croatia, baby drinks, company share by value (%), 2008−09 21
Table 12: Croatia, baby drinks, value by company (HRKm), 2008−09 21
Table 13: Croatia, baby drinks, distribution channels by value (%), 2008−09 22
Table 14: Croatia, baby drinks, value by distribution channel (HRKm), 2008−09 22
Table 15: Croatia, baby drinks, expenditure per capita (HRK), 2004−09 24
Table 16: Croatia, baby drinks, forecast expenditure per capita (HRK), 2009−14 24
Table 17: Croatia, baby drinks, expenditure per capita ($), 2004−09 25
Table 18: Croatia, baby drinks, forecast expenditure per capita ($), 2009−14 25
Table 19: Croatia, baby drinks, consumption per capita (kg/liters), 2004−09 26
Table 20: Croatia, baby drinks, forecast consumption per capita (kg/liters), 2009−14 26
Table 21: Groupe Danone key facts 27
Table 22: Nestlé SA key facts 29
Table 23: Croatia, baby juice, value by segment (HRKm), 2004−09 32
Table 24: Croatia, baby juice, value forecast by segment (HRKm), 2009−14 33
Table 25: Croatia, baby juice, value by segment ($m), 2004−09 35
Table 26: Croatia, baby juice, value forecast by segment ($m), 2009−14 35
Table 27: Croatia, baby juice, volume by segment (liters, million), 2004−09 37
Table 28: Croatia, baby juice, volume forecast by segment (liters, million), 2009−14 38
Table 29: Croatia, baby juice, brand share by value (%), 2008−09 40
Table 30: Croatia, baby juice, value by brand (HRKm), 2008−09 40
Table 31: Croatia, baby juice, company share by value (%), 2008−09 42
Table 32: Croatia, baby juice, value by company (HRKm), 2008−09 42
Table 33: Croatia, baby juice, distribution channels by value (%), 2008−09 43
Table 34: Croatia, baby juice, value by distribution channel (HRKm), 2008−09 43
Table 35: Croatia, baby juice, expenditure per capita (HRK), 2004−09 45
Table 36: Croatia, baby juice, forecast expenditure per capita (HRK), 2009−14 45
Table 37: Croatia, baby juice, expenditure per capita ($), 2004−09 46
Table 38: Croatia, baby juice, forecast expenditure per capita ($), 2009−14 46
Table 39: Croatia, baby juice, consumption per capita (liters), 2004−09 47
Table 40: Croatia, baby juice, forecast consumption per capita (liters), 2009−14 47
Table 41: Croatia, infant formula, value by segment (HRKm), 2004−09 48
Table 42: Croatia, infant formula, value forecast by segment (HRKm), 2009−14 49
Table 43: Croatia, infant formula, value by segment ($m), 2004−09 51
Table 44: Croatia, infant formula, value forecast by segment ($m), 2009−14 51
Table 45: Croatia, infant formula, volume by segment (kg, million), 2004−09 53
Table 46: Croatia, infant formula, volume forecast by segment (kg, million), 2009−14 54
Table 47: Croatia, infant formula, brand share by value (%), 2008−09 56
Table 48: Croatia, infant formula, value by brand (HRKm), 2008−09 56
Table 49: Croatia, infant formula, company share by value (%), 2008−09 58
Table 50: Croatia, infant formula, value by company (HRKm), 2008−09 58
Table 51: Croatia, infant formula, distribution channels by value (%), 2008−09 59
Table 52: Croatia, infant formula, value by distribution channel (HRKm), 2008−09 59
Table 53: Croatia, infant formula, expenditure per capita (HRK), 2004−09 61
Table 54: Croatia, infant formula, forecast expenditure per capita (HRK), 2009−14 61
Table 55: Croatia, infant formula, expenditure per capita ($), 2004−09 62
Table 56: Croatia, infant formula, forecast expenditure per capita ($), 2009−14 62
Table 57: Croatia, infant formula, consumption per capita (kg), 2004−09 63
Table 58: Croatia, infant formula, forecast consumption per capita (kg), 2009−14 63
Table 59: Global baby drinks market value, 2009 64
Table 60: Global baby drinks market split (value terms ($m), 2009), top five countries 67
Table 61: Global baby drinks market volume, 2009 68
Table 62: Global baby drinks market split (volume terms, 2009), top five countries 71
Table 63: Leading players, top five countries 72
Table 64: Croatia population, by age group, 2004−09 (millions) 73
Table 65: Croatia population forecast, by age group, 2009−14 (millions) 74
Table 66: Croatia population, by gender, 2004−09 (millions) 74
Table 67: Croatia population forecast, by gender, 2009−14 (millions) 75
Table 68: Croatia nominal GDP, 2004−09 (HRKbn, nominal prices) 75
Table 69: Croatia nominal GDP forecast, 2009−14 (HRKbn, nominal prices) 75
Table 70: Croatia real GDP, 2004−09 (HRKbn, 2000 prices) 76
Table 71: Croatia real GDP forecast, 2009−14 (HRKbn, 2000 prices) 76
Table 72: Croatia real GDP, 2004−09 ($bn, 2000 prices) 76
Table 73: Croatia real GDP forecast, 2009−14 ($bn, 2000 prices) 77
Table 74: Croatia consumer price index, 2004−09 (2000=100) 77
Table 75: Croatia consumer price index, 2009−14 (2000=100) 77
List of Figures
Figure 1: Croatia, baby drinks, value by category (HRKm), 2004−14 13
Figure 2: Croatia, baby drinks, category growth comparison, by value, 2004−14 15
Figure 3: Croatia, baby drinks, volume by category (kg/liters, million), 2004−14 18
Figure 4: Croatia, baby drinks, category growth comparison, by volume, 2004−14 18
Figure 5: Croatia, baby drinks, company share by value (%), 2008−09 20
Figure 6: Croatia, baby drinks, distribution channels by value (%), 2008−09 23
Figure 7: Croatia, baby juice, value by segment (HRKm), 2004−14 34
Figure 8: Croatia, baby juice, category growth comparison, by value, 2004−14 36
Figure 9: Croatia, baby juice, volume by segment (liters, million), 2004−14 39
Figure 10: Croatia, baby juice, category growth comparison, by volume, 2004−14 39
Figure 11: Croatia, baby juice, company share by value (%), 2008−09 41
Figure 12: Croatia, baby juice, distribution channels by value (%), 2008−09 44
Figure 13: Croatia, infant formula, value by segment (HRKm), 2004−14 50
Figure 14: Croatia, infant formula, category growth comparison, by value, 2004−14 52
Figure 15: Croatia, infant formula, volume by segment (kg, million), 2004−14 55
Figure 16: Croatia, infant formula, category growth comparison, by volume, 2004−14 55
Figure 17: Croatia, infant formula, company share by value (%), 2008−09 57
Figure 18: Croatia, infant formula, distribution channels by value (%), 2008−09 60
Figure 19: Global baby drinks market split (value terms, 2009), top five countries 65
Figure 20: Global baby drinks market value, 2004-09, top five countries 67
Figure 21: Global baby drinks market split (volume terms, 2009), top five countries 69
Figure 22: Global baby drinks market volume, 2004-09, top five countries 71
Figure 23: Annual data review process 79