TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: FABs 2
Chapter 2 definition 3
Chapter 3 Category Analysis: FABs 9
Value analysis (Argentine Peso), 2004−09 9
Value analysis (Argentine Peso), 2009−14 10
Value analysis (US dollars), 2004−09 12
Value analysis (US dollars), 2009−14 12
Volume analysis, 2004−09 13
Volume analysis, 2009−14 14
Company and brand share analysis 15
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: FABs, Argentina, value by segment (ARSm), 2004−14 11
Figure 2: FABs, Argentina, volume by segment (liters, million), 2004−14 14
Figure 3: FABs, Argentina, company share by volume (%), 2008−09 16
Figure 4: FABs, Argentina, distribution channels by volume (%), 2008−09 19
Figure 5: Annual data review process 29
LIST OF TABLES
Table 1: FABs category definitions 3
Table 2: FABs distribution channels 4
Table 3: FABs, Argentina, value by segment (ARSm), 2004−09 9
Table 4: FABs, Argentina, value forecast by segment (ARSm), 2009−14 10
Table 5: FABs, Argentina, value by segment ($m), 2004−09 12
Table 6: FABs, Argentina, value forecast by segment ($m), 2009−14 12
Table 7: FABs, Argentina, volume by segment (liters, million), 2004−09 13
Table 8: FABs, Argentina, volume forecast by segment (liters, million), 2009−14 14
Table 9: FABs, Argentina, brand share by volume (%), 2008−09 15
Table 10: FABs, Argentina, volume by brand (liters, million), 2008−09 15
Table 11: FABs, Argentina, company share by volume (%), 2008−09 17
Table 12: FABs, Argentina, volume by company (liters, million), 2008−09 17
Table 13: FABs, Argentina, distribution channels by volume (%), 2008−09 18
Table 14: FABs, Argentina, volume by distribution channel (liters, million), 2008−09 18
Table 15: FABs, Argentina, expenditure per capita (ARS), 2004−09 20
Table 16: FABs, Argentina, forecast expenditure per capita (ARS), 2009−14 20
Table 17: FABs, Argentina, expenditure per capita ($), 2004−09 21
Table 18: FABs, Argentina, forecast expenditure per capita ($), 2009−14 21
Table 19: FABs, Argentina, consumption per capita (liters), 2004−09 22
Table 20: FABs, Argentina, forecast consumption per capita (liters), 2009−14 22
Table 21: Argentina population, by age group, 2004−09 (millions) 23
Table 22: Argentina population forecast, by age group, 2009−14 (millions) 24
Table 23: Argentina population, by gender, 2004−09 (millions) 24
Table 24: Argentina population forecast, by gender, 2009−14 (millions) 25
Table 25: Argentina nominal GDP, 2004−09 (ARSbn, nominal prices) 25
Table 26: Argentina nominal GDP forecast, 2009−14 (ARSbn, nominal prices) 25
Table 27: Argentina real GDP, 2004−09 (ARSbn, 2000 prices) 26
Table 28: Argentina real GDP forecast, 2009−14 (ARSbn, 2000 prices) 26
Table 29: Argentina real GDP, 2004−09 ($bn, 2000 prices) 26
Table 30: Argentina real GDP forecast, 2009−14 ($bn, 2000 prices) 27
Table 31: Argentina consumer price index, 2004−09 (2000=100) 27
Table 32: Argentina consumer price index, 2009−14 (2000=100) 27