TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Argentine Peso), 2004−09 9
Value analysis (Argentine Peso), 2009−14 10
Value analysis (US dollars), 2004−09 12
Value analysis (US dollars), 2009−14 13
Volume analysis, 2004−09 15
Volume analysis, 2009−14 16
Company and brand share analysis 18
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Macroeconomic Profile 34
Macroeconomic Indicators 34
Chapter 5 Research Methodology 39
Methodology overview 39
Secondary research 40
Market modeling 41
Creating an initial data model 41
Revising the initial data model 41
Creating a final estimate 42
Creating demographic value splits 42
Primary research 42
Data finalization 43
Ongoing research 43
LIST OF FIGURES
Figure 1: Fortified wine, Argentina, value by segment (ARSm), 2004−14 11
Figure 2: Fortified wine, Argentina, category growth comparison, by value, 2004−14 14
Figure 3: Fortified wine, Argentina, volume by segment (liters, million), 2004−14 17
Figure 4: Fortified wine, Argentina, category growth comparison, by volume, 2004−14 17
Figure 5: Fortified wine, Argentina, company share by volume (%), 2008−09 23
Figure 6: Fortified wine, Argentina, distribution channels by volume (%), 2008−09 29
Figure 7: Annual data review process 40
LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Argentina, value by segment (ARSm), 2004−09 9
Table 4: Fortified wine, Argentina, value forecast by segment (ARSm), 2009−14 10
Table 5: Fortified wine, Argentina, value by segment ($m), 2004−09 12
Table 6: Fortified wine, Argentina, value forecast by segment ($m), 2009−14 13
Table 7: Fortified wine, Argentina, volume by segment (liters, million), 2004−09 15
Table 8: Fortified wine, Argentina, volume forecast by segment (liters, million), 2009−14 16
Table 9: Fortified wine, Argentina, brand share by volume (%), 2008−09 18
Table 10: Fortified wine, Argentina, volume by brand (liters, million), 2008−09 21
Table 11: Fortified wine, Argentina, company share by volume (%), 2008−09 24
Table 12: Fortified wine, Argentina, volume by company (liters, million), 2008−09 26
Table 13: Fortified wine, Argentina, distribution channels by volume (%), 2008−09 28
Table 14: Fortified wine, Argentina, volume by distribution channel (liters, million), 2008−09 28
Table 15: Fortified wine, Argentina, expenditure per capita (ARS), 2004−09 30
Table 16: Fortified wine, Argentina, forecast expenditure per capita (ARS), 2009−14 31
Table 17: Fortified wine, Argentina, expenditure per capita ($), 2004−09 31
Table 18: Fortified wine, Argentina, forecast expenditure per capita ($), 2009−14 32
Table 19: Fortified wine, Argentina, consumption per capita (liters), 2004−09 32
Table 20: Fortified wine, Argentina, forecast consumption per capita (liters), 2009−14 33
Table 21: Argentina population, by age group, 2004−09 (millions) 34
Table 22: Argentina population forecast, by age group, 2009−14 (millions) 35
Table 23: Argentina population, by gender, 2004−09 (millions) 35
Table 24: Argentina population forecast, by gender, 2009−14 (millions) 36
Table 25: Argentina nominal GDP, 2004−09 (ARSbn, nominal prices) 36
Table 26: Argentina nominal GDP forecast, 2009−14 (ARSbn, nominal prices) 36
Table 27: Argentina real GDP, 2004−09 (ARSbn, 2000 prices) 37
Table 28: Argentina real GDP forecast, 2009−14 (ARSbn, 2000 prices) 37
Table 29: Argentina real GDP, 2004−09 ($bn, 2000 prices) 37
Table 30: Argentina real GDP forecast, 2009−14 ($bn, 2000 prices) 38
Table 31: Argentina consumer price index, 2004−09 (2000=100) 38
Table 32: Argentina consumer price index, 2009−14 (2000=100) 38