TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chocolate 9
Value analysis (Singapore Dollar), 2004−09 9
Value analysis (Singapore Dollar), 2009−14 10
Value analysis (US dollars), 2004−09 12
Value analysis (US dollars), 2009−14 13
Volume analysis, 2004−09 15
Volume analysis, 2009−14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 35
Methodology overview 35
Secondary research 36
Market modeling 37
Creating an initial data model 37
Revising the initial data model 37
Creating a final estimate 38
Creating demographic value splits 38
Primary research 38
Data finalization 39
Ongoing research 39
LIST OF FIGURES
Figure 1: Chocolate, Singapore, value by segment (SGDm), 2004−14 11
Figure 2: Chocolate, Singapore, category growth comparison, by value, 2004−14 14
Figure 3: Chocolate, Singapore, volume by segment (kg, million), 2004−14 17
Figure 4: Chocolate, Singapore, category growth comparison, by volume, 2004−14 17
Figure 5: Chocolate, Singapore, company share by value (%), 2008−09 20
Figure 6: Chocolate, Singapore, distribution channels by value (%), 2008−09 23
Figure 7: Annual data review process 36
LIST OF TABLES
Table 1: Chocolate category definitions 3
Table 2: Chocolate distribution channels 4
Table 3: Chocolate, Singapore, value by segment (SGDm), 2004−09 9
Table 4: Chocolate, Singapore, value forecast by segment (SGDm), 2009−14 10
Table 5: Chocolate, Singapore, value by segment ($m), 2004−09 12
Table 6: Chocolate, Singapore, value forecast by segment ($m), 2009−14 13
Table 7: Chocolate, Singapore, volume by segment (kg, million), 2004−09 15
Table 8: Chocolate, Singapore, volume forecast by segment (kg, million), 2009−14 16
Table 9: Chocolate, Singapore, brand share by value (%), 2008−09 18
Table 10: Chocolate, Singapore, value by brand (SGDm), 2008−09 19
Table 11: Chocolate, Singapore, company share by value (%), 2008−09 21
Table 12: Chocolate, Singapore, value by company (SGDm), 2008−09 21
Table 13: Chocolate, Singapore, distribution channels by value (%), 2008−09 22
Table 14: Chocolate, Singapore, value by distribution channel (SGDm), 2008−09 22
Table 15: Chocolate, Singapore, expenditure per capita (SGD), 2004−09 24
Table 16: Chocolate, Singapore, forecast expenditure per capita (SGD), 2009−14 25
Table 17: Chocolate, Singapore, expenditure per capita ($), 2004−09 26
Table 18: Chocolate, Singapore, forecast expenditure per capita ($), 2009−14 27
Table 19: Chocolate, Singapore, consumption per capita (kg), 2004−09 28
Table 20: Chocolate, Singapore, forecast consumption per capita (kg), 2009−14 29
Table 21: Singapore population, by age group, 2004−09 (millions) 30
Table 22: Singapore population forecast, by age group, 2009−14 (millions) 31
Table 23: Singapore population, by gender, 2004−09 (millions) 31
Table 24: Singapore population forecast, by gender, 2009−14 (millions) 32
Table 25: Singapore nominal GDP, 2004−09 (SGDbn, nominal prices) 32
Table 26: Singapore nominal GDP forecast, 2009−14 (SGDbn, nominal prices) 32
Table 27: Singapore real GDP, 2004−09 (SGDbn, 2000 prices) 33
Table 28: Singapore real GDP forecast, 2009−14 (SGDbn, 2000 prices) 33
Table 29: Singapore real GDP, 2004−09 ($bn, 2000 prices) 33
Table 30: Singapore real GDP forecast, 2009−14 ($bn, 2000 prices) 34
Table 31: Singapore consumer price index, 2004−09 (2000=100) 34
Table 32: Singapore consumer price index, 2009−14 (2000=100) 34