TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: FABs 2
Chapter 2 Definition 3
Geographic coverage 3
Chapter 3 Category Analysis: FABs 8
Value analysis (US Dollar), 2004−09 8
Value analysis (US Dollar), 2009−14 9
Volume analysis, 2004−09 11
Volume analysis, 2009−14 12
Company share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24
LIST OF FIGURES
Figure 1: FABs, North America, value by segment ($m), 2004−14 10
Figure 2: FABs, North America, category growth comparison, by value, 2004−14 10
Figure 3: FABs, North America, volume by segment (liters, million), 2004−14 13
Figure 4: FABs, North America, category growth comparison, by volume, 2004−14 13
Figure 5: FABs, North America, company share (top five companies) by volume (%), 2008−09 15
Figure 6: FABs, North America, distribution channels by volume (%), 2008−09 17
Figure 7: Annual data review process 21
LIST OF TABLES
Table 1: FABs category definitions 3
Table 2: FABs distribution channels 4
Table 3: FABs, North America, value by segment ($m), 2004−09 8
Table 4: FABs, North America, value forecast by segment ($m), 2009−14 9
Table 5: FABs, North America, volume by segment (liters, million), 2004−09 11
Table 6: FABs, North America, volume forecast by segment (liters, million), 2009−14 12
Table 7: FABs, North America, company share by volume (%), 2008−09 14
Table 8: FABs, North America, volume by company (liters, million), 2008−09 15
Table 9: FABs, North America, distribution channels by volume (%), 2008−09 16
Table 10: FABs, North America, volume by distribution channel (liters, million), 2008−09 16
Table 11: FABs, North America, expenditure per capita ($), 2004−09 18
Table 12: FABs, North America, forecast expenditure per capita ($), 2009−14 18
Table 13: FABs, North America, consumption per capita (liters), 2004−09 19
Table 14: FABs, North America, forecast consumption per capita (liters), 2009−14 19