TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fortified wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fortified Wine 9
Value analysis (Uruguayan Peso), 2004−09 9
Value analysis (Uruguayan Peso), 2009−14 10
Value analysis (US dollars), 2004−09 12
Value analysis (US dollars), 2009−14 13
Volume analysis, 2004−09 15
Volume analysis, 2009−14 16
Company and brand share analysis 19
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Fortified wine, Uruguay, value by segment (UYUm), 2004−14 11
Figure 2: Fortified wine, Uruguay, category growth comparison, by value, 2004−14 14
Figure 3: Fortified wine, Uruguay, volume by segment (liters, million), 2004−14 17
Figure 4: Fortified wine, Uruguay, category growth comparison, by volume, 2004−14 18
Figure 5: Fortified wine, Uruguay, company share by volume (%), 2008−09 21
Figure 6: Fortified wine, Uruguay, distribution channels by volume (%), 2008−09 24
Figure 7: Annual data review process 35
LIST OF TABLES
Table 1: Fortified wine category definitions 3
Table 2: Fortified wine distribution channels 4
Table 3: Fortified wine, Uruguay, value by segment (UYUm), 2004−09 9
Table 4: Fortified wine, Uruguay, value forecast by segment (UYUm), 2009−14 10
Table 5: Fortified wine, Uruguay, value by segment ($m), 2004−09 12
Table 6: Fortified wine, Uruguay, value forecast by segment ($m), 2009−14 13
Table 7: Fortified wine, Uruguay, volume by segment (liters, million), 2004−09 15
Table 8: Fortified wine, Uruguay, volume forecast by segment (liters, million), 2009−14 16
Table 9: Fortified wine, Uruguay, brand share by volume (%), 2008−09 19
Table 10: Fortified wine, Uruguay, volume by brand (liters, million), 2008−09 20
Table 11: Fortified wine, Uruguay, company share by volume (%), 2008−09 22
Table 12: Fortified wine, Uruguay, volume by company (liters, million), 2008−09 22
Table 13: Fortified wine, Uruguay, distribution channels by volume (%), 2008−09 23
Table 14: Fortified wine, Uruguay, volume by distribution channel (liters, million), 2008−09 23
Table 15: Fortified wine, Uruguay, expenditure per capita (UYU), 2004−09 25
Table 16: Fortified wine, Uruguay, forecast expenditure per capita (UYU), 2009−14 26
Table 17: Fortified wine, Uruguay, expenditure per capita ($), 2004−09 27
Table 18: Fortified wine, Uruguay, forecast expenditure per capita ($), 2009−14 27
Table 19: Fortified wine, Uruguay, consumption per capita (liters), 2004−09 28
Table 20: Fortified wine, Uruguay, forecast consumption per capita (liters), 2009−14 28
Table 21: Uruguay population, by age group, 2004−09 (millions) 29
Table 22: Uruguay population forecast, by age group, 2009−14 (millions) 30
Table 23: Uruguay population, by gender, 2004−09 (millions) 30
Table 24: Uruguay population forecast, by gender, 2009−14 (millions) 31
Table 25: Uruguay nominal GDP, 2004−09 (UYUbn, nominal prices) 31
Table 26: Uruguay nominal GDP forecast, 2009−14 (UYUbn, nominal prices) 31
Table 27: Uruguay real GDP, 2004−09 (UYUbn, 2000 prices) 32
Table 28: Uruguay real GDP forecast, 2009−14 (UYUbn, 2000 prices) 32
Table 29: Uruguay real GDP, 2004−09 ($bn, 2000 prices) 32
Table 30: Uruguay real GDP forecast, 2009−14 ($bn, 2000 prices) 33
Table 31: Uruguay consumer price index, 2004−09 (2000=100) 33
Table 32: Uruguay consumer price index, 2009−14 (2000=100) 33