TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chilled desserts 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Chilled Desserts 9
Value analysis (Turkish Lira), 2004−09 9
Value analysis (Turkish Lira), 2009−14 10
Value analysis (US dollars), 2004−09 11
Value analysis (US dollars), 2009−14 11
Volume analysis, 2004−09 12
Volume analysis, 2009−14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Chilled desserts, Turkey, value (TRYm), 2004−14 10
Figure 2: Chilled desserts, Turkey, volume (kg, million), 2004−14 13
Figure 3: Chilled desserts, Turkey, distribution channels by value (%), 2008−09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Chilled desserts category definitions 3
Table 2: Chilled desserts distribution channels 4
Table 3: Chilled desserts, Turkey, value (TRYm), 2004−09 9
Table 4: Chilled desserts, Turkey, value forecast (TRYm), 2009−14 10
Table 5: Chilled desserts, Turkey, value ($m), 2004−09 11
Table 6: Chilled desserts, Turkey, value forecast ($m), 2009−14 11
Table 7: Chilled desserts, Turkey, volume (kg, million), 2004−09 12
Table 8: Chilled desserts, Turkey, volume forecast (kg, million), 2009−14 13
Table 9: Chilled desserts, Turkey, brand share by value (%), 2008−09 14
Table 10: Chilled desserts, Turkey, value by brand (TRYm), 2008−09 14
Table 11: Chilled desserts, Turkey, company share by value (%), 2008−09 15
Table 12: Chilled desserts, Turkey, value by company (TRYm), 2008−09 15
Table 13: Chilled desserts, Turkey, distribution channels by value (%), 2008−09 16
Table 14: Chilled desserts, Turkey, value by distribution channel (TRYm), 2008−09 16
Table 15: Chilled desserts, Turkey, expenditure per capita (TRY), 2004−09 18
Table 16: Chilled desserts, Turkey, forecast expenditure per capita (TRY), 2009−14 18
Table 17: Chilled desserts, Turkey, expenditure per capita ($), 2004−09 19
Table 18: Chilled desserts, Turkey, forecast expenditure per capita ($), 2009−14 19
Table 19: Chilled desserts, Turkey, consumption per capita (kg), 2004−09 20
Table 20: Chilled desserts, Turkey, forecast consumption per capita (kg), 2009−14 20
Table 21: Turkey population, by age group, 2004−09 (millions) 21
Table 22: Turkey population forecast, by age group, 2009−14 (millions) 22
Table 23: Turkey population, by gender, 2004−09 (millions) 22
Table 24: Turkey population forecast, by gender, 2009−14 (millions) 23
Table 25: Turkey nominal GDP, 2004−09 (TRYbn, nominal prices) 23
Table 26: Turkey nominal GDP forecast, 2009−14 (TRYbn, nominal prices) 23
Table 27: Turkey real GDP, 2004−09 (TRYbn, 2000 prices) 24
Table 28: Turkey real GDP forecast, 2009−14 (TRYbn, 2000 prices) 24
Table 29: Turkey real GDP, 2004−09 ($bn, 2000 prices) 24
Table 30: Turkey real GDP forecast, 2009−14 ($bn, 2000 prices) 25
Table 31: Turkey consumer price index, 2004−09 (2000=100) 25
Table 32: Turkey consumer price index, 2009−14 (2000=100) 25