Bottled Water Market in Taiwan to 2014 (Soft Drinks)

TABLE OF CONTENTS

Chapter 1 Executive Summary 2
Summary category level: bottled water 2

Chapter 2 Definition 3

Chapter 3 Category Analysis: Bottled Water 9
Value analysis (New Taiwan Dollar), 2004−09 9
Value analysis (New Taiwan Dollar), 2009−14 10
Value analysis (US dollars), 2004−09 12
Value analysis (US dollars), 2009−14 13
Volume analysis, 2004−09 14
Volume analysis, 2009−14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22

Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25

Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES

Figure 1: Bottled water, Taiwan, value by segment (NT$m), 2004−14 11
Figure 2: Bottled water, Taiwan, category growth comparison, by value, 2004−14 13
Figure 3: Bottled water, Taiwan, volume by segment (liters, million), 2004−14 16
Figure 4: Bottled water, Taiwan, category growth comparison, by volume, 2004−14 16
Figure 5: Bottled water, Taiwan, company share by volume (%), 2008−09 18
Figure 6: Bottled water, Taiwan, distribution channels by volume (%), 2008−09 21
Figure 7: Annual data review process 31

LIST OF TABLES

Table 1: Bottled water category definitions 3
Table 2: Bottled water distribution channels 4
Table 3: Bottled water, Taiwan, value by segment (NT$m), 2004−09 9
Table 4: Bottled water, Taiwan, value forecast by segment (NT$m), 2009−14 10
Table 5: Bottled water, Taiwan, value by segment ($m), 2004−09 12
Table 6: Bottled water, Taiwan, value forecast by segment ($m), 2009−14 13
Table 7: Bottled water, Taiwan, volume by segment (liters, million), 2004−09 14
Table 8: Bottled water, Taiwan, volume forecast by segment (liters, million), 2009−14 15
Table 9: Bottled water, Taiwan, brand share by volume (%), 2008−09 17
Table 10: Bottled water, Taiwan, volume by brand (liters, million), 2008−09 17
Table 11: Bottled water, Taiwan, company share by volume (%), 2008−09 19
Table 12: Bottled water, Taiwan, volume by company (liters, million), 2008−09 19
Table 13: Bottled water, Taiwan, distribution channels by volume (%), 2008−09 20
Table 14: Bottled water, Taiwan, volume by distribution channel (liters, million), 2008−09 20
Table 15: Bottled water, Taiwan, expenditure per capita (NT$), 2004−09 22
Table 16: Bottled water, Taiwan, forecast expenditure per capita (NT$), 2009−14 22
Table 17: Bottled water, Taiwan, expenditure per capita ($), 2004−09 23
Table 18: Bottled water, Taiwan, forecast expenditure per capita ($), 2009−14 23
Table 19: Bottled water, Taiwan, consumption per capita (liters), 2004−09 24
Table 20: Bottled water, Taiwan, forecast consumption per capita (liters), 2009−14 24
Table 21: Taiwan population, by age group, 2004−09 (millions) 25
Table 22: Taiwan population forecast, by age group, 2009−14 (millions) 26
Table 23: Taiwan population, by gender, 2004−09 (millions) 26
Table 24: Taiwan population forecast, by gender, 2009−14 (millions) 27
Table 25: Taiwan nominal GDP, 2004−09 (NT$bn, nominal prices) 27
Table 26: Taiwan nominal GDP forecast, 2009−14 (NT$bn, nominal prices) 27
Table 27: Taiwan real GDP, 2004−09 (NT$bn, 2000 prices) 28
Table 28: Taiwan real GDP forecast, 2009−14 (NT$bn, 2000 prices) 28
Table 29: Taiwan real GDP, 2004−09 ($bn, 2000 prices) 28
Table 30: Taiwan real GDP forecast, 2009−14 ($bn, 2000 prices) 29
Table 31: Taiwan consumer price index, 2004−09 (2000=100) 29
Table 32: Taiwan consumer price index, 2009−14 (2000=100) 29