TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: bottled water 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Bottled Water 9
Value analysis (Mexican Peso), 2004−09 9
Value analysis (Mexican Peso), 2009−14 10
Value analysis (US dollars), 2004−09 12
Value analysis (US dollars), 2009−14 13
Volume analysis, 2004−09 14
Volume analysis, 2009−14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Bottled water, Mexico, value by segment (MXNm), 2004−14 11
Figure 2: Bottled water, Mexico, volume by segment (liters, million), 2004−14 16
Figure 3: Bottled water, Mexico, company share by volume (%), 2008−09 19
Figure 4: Bottled water, Mexico, distribution channels by volume (%), 2008−09 22
Figure 5: Annual data review process 32
LIST OF TABLES
Table 1: Bottled water category definitions 3
Table 2: Bottled water distribution channels 4
Table 3: Bottled water, Mexico, value by segment (MXNm), 2004−09 9
Table 4: Bottled water, Mexico, value forecast by segment (MXNm), 2009−14 10
Table 5: Bottled water, Mexico, value by segment ($m), 2004−09 12
Table 6: Bottled water, Mexico, value forecast by segment ($m), 2009−14 13
Table 7: Bottled water, Mexico, volume by segment (liters, million), 2004−09 14
Table 8: Bottled water, Mexico, volume forecast by segment (liters, million), 2009−14 15
Table 9: Bottled water, Mexico, brand share by volume (%), 2008−09 17
Table 10: Bottled water, Mexico, volume by brand (liters, million), 2008−09 18
Table 11: Bottled water, Mexico, company share by volume (%), 2008−09 20
Table 12: Bottled water, Mexico, volume by company (liters, million), 2008−09 20
Table 13: Bottled water, Mexico, distribution channels by volume (%), 2008−09 21
Table 14: Bottled water, Mexico, volume by distribution channel (liters, million), 2008−09 21
Table 15: Bottled water, Mexico, expenditure per capita (MXN), 2004−09 23
Table 16: Bottled water, Mexico, forecast expenditure per capita (MXN), 2009−14 23
Table 17: Bottled water, Mexico, expenditure per capita ($), 2004−09 24
Table 18: Bottled water, Mexico, forecast expenditure per capita ($), 2009−14 24
Table 19: Bottled water, Mexico, consumption per capita (liters), 2004−09 25
Table 20: Bottled water, Mexico, forecast consumption per capita (liters), 2009−14 25
Table 21: Mexico population, by age group, 2004−09 (millions) 26
Table 22: Mexico population forecast, by age group, 2009−14 (millions) 27
Table 23: Mexico population, by gender, 2004−09 (millions) 27
Table 24: Mexico population forecast, by gender, 2009−14 (millions) 28
Table 25: Mexico nominal GDP, 2004−09 (MXNbn, nominal prices) 28
Table 26: Mexico nominal GDP forecast, 2009−14 (MXNbn, nominal prices) 28
Table 27: Mexico real GDP, 2004−09 (MXNbn, 2000 prices) 29
Table 28: Mexico real GDP forecast, 2009−14 (MXNbn, 2000 prices) 29
Table 29: Mexico real GDP, 2004−09 ($bn, 2000 prices) 29
Table 30: Mexico real GDP forecast, 2009−14 ($bn, 2000 prices) 30
Table 31: Mexico consumer price index, 2004−09 (2000=100) 30
Table 32: Mexico consumer price index, 2009−14 (2000=100) 30