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Top 100 UK Websites

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No. of Pages : 8
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Introduction

Verdict's Top 100 most popular websites is constructed from consumer data, collected as part of the annual online shopping survey. As part of the survey interviewees are asked which retailers' websites they have visited over the past 12 months, when considering making a purchase across a range of sectors. Retailers are then ranked in order of this score.

Features and benefits

  • Ranking of Top 100 UK retailer websites
  • Data on share of 'purchase visits' - visits made with intention of purchasing
  • Analysis of the Top 10 and the reasons for their popularity

Highlights

Despite a small decline in share Amazon remains considerably ahead of its rivals. Amazon's traffic is driven by its dominance in small, discretionary, frequently purchased products such as books, music, films, video games and clothing.
Asda is the biggest gainer in rank in the Top 10, due to resurgence in food & grocery traffic, whereas Next and Currys have each slipped back due to subdued growth in their key markets.

Your key questions answered

  • What are the most popular websites by traffic in the UK?
  • How has the ranking changed since 2009?
  • What proportion of traffic do the major UK retailers enjoy?

Table Of Contents

OVERVIEW
Methodology

TOP 100 WEBSITES
UK market is consolidated and stable
Top 10 retailers account for majority of UK retail web traffic
Amazon dominates the market
Little movement in Top 10
Retailer rankings

APPENDIX
Further reading
Ask the analyst
Global Retail FreeView
Verdict consulting
Disclaimer

Top 100 UK Websites

Published By: Verdict
 

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