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The Operators' approaches to consumer IoT differ significantly in an immature market

"It is too early to tell which approach is best for operators; it is likely that the successful operators will be the ones that are most willing to learn from mistakes and adapt their propositions accordingly."

Operators’ attempts to expand their device portfolios beyond handsets have often been half-hearted. Weak value propositions and the lack of strong positioning with core services have limited the adoption of consumer IoT devices. However, operators are beginning to experiment more to identify the potential value of consumer IoT, to both support core propositions and diversify into new growth areas. This comment explores the different approaches that operators are taking and summarises the findings from Analysys Mason’s Consumer IoT: case studies and analysis.

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The Operators' approaches to consumer IoT differ significantly in an immature market
Published By :Analysys Mason
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