Welcome Guest | Register / Login

Super League In-Depth Analysis: Bank of America Wealth Management 2018

Super League In-Depth Analysis: Bank of America Wealth Management 2018

Summary

Bank of America operates through four business segments: Consumer Banking, Global Wealth & Investment Management (GWIM), Global Banking, and Global Markets. The wealth management units Merrill Lynch and U.S. Trust sit within the GWIM division. Its corporate headquarters is located in Charlotte, North Carolina.

This profile is a comprehensive analysis of Bank of America's wealth management operations. It offers insight into the company's strategy and financial performance, including key data on AUM. Customer targeting and service proposition are also covered, as are product innovation and marketing activities.

It provides -
- Insight into Bank of America's growth strategy in its wealth management businesses.
- An overview of the firm's organizational structure.
- Clear presentation of the company's geographical coverage and expansion strategy, including M&A activity.
- Analysis of the firm's financial performance, including comparison with other global wealth managers.
- Examination of key target client groups.
- Analysis of Bank of America's wealth management product and service proposition, and how it is unique compared to those of its competitors.
- A review of Bank of America's marketing and social media activities.

Scope

- Through the Merrill Lynch Wealth Management, U.S. Trust, and Merrill Edge brands Bank of America serves all customer segments, from HNW and UHNW investors and wealthy families to the mass affluent and retail markets.
- The US is GWIM's key market, but it also maintains an international presence through Merrill Lynch.
- Bank of America has been leveraging digital technologies to improve advisor capabilities, as well as to offer a holistic experience for clients.
- Unlike its competitors, Bank of America's wealth management brands have their own social media profiles through which they promote their services.

Reasons to buy

- Examine the financial performance, key ratios, and AUM growth for Bank of America and its GWIM division, and benchmark this competitor against other global wealth managers.
- Understand Bank of America's current strategic objectives and their impact on its financial performance.
- Discover Merrill Lynch's and U.S. Trust's key products and client targeting strategies and examine whether these have been successful.
- Learn more about Bank of America's wealth management marketing strategy, social media presence, and digital innovations.
Single User License: Report will be emailed in PDF format and can be accessed by a specific user. This License type allows the report to be Printed.
Site License: Report will be emailed in PDF and  allows only employees within the same geographical location within the organization to access it. This License type allows the report to be Printed.
Global Site License: Report will be emailed in PDF format and allows all employees within the organization to access it.  This License type allows the report to be Printed.
Why http://www.marketreportsonline.com/
Super League In-Depth Analysis: Bank of America Wealth Management 2018
Published By :GlobalData
Price
How to Purchase
Purchase reports from our site in few easy clicks. Please follow the description given below to complete your purchase process.
Step 1:
Select the report title of your interest, and Click on Buy Now button next to the Price option.
Step 2:
You will arrive at the Purchase page, where you will be requested to Signup (New User) or Login (Registered User). Please note that in-keeping with the security check on the website, you must submit your full details to avoid any inconvenience arising from incorrectly entered data or counterfeit information.
Step 3:
After SignUp/Login, you will arrive at our Payment Page on Paypal. You will see your Order Summary as well as an option to Choose a way to pay. Select a Payment option from Pay with a Paypal account OR Pay with a Debit or Credit Card. MarketReportOnline accepts Visa, MasterCard, American Express and Discover through Paypal. Fill up the required details in the option of your choice.
Step 4:
Once you follow the required process in Step 3 as mentioned above, you have successfully completed the purchase process.
Step 5:
Once you have successfully completed the purchase process, you will receive a confirmation email. The report will then be emailed to you directly by the publisher, as per our agreement with the publisher. For Orders that are placed after working hours, the delivery of the reports will be made on the next business day. For orders that are placed during weekends, the delivery of the reports will be made on the next 'working' business day. Please note, if you select purchase by invoice, you will receive your report only once the payment has been received. If you have any queries about how to order, please Contact Us.
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy