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The Neustar: Trusted Call solutions aim to transform the mobile calling experience

"Neustar's Trusted Call solutions help operators to reduce phone fraud (robocalling, number spoofing etc.), and also provide a brand identity and engagement tool for all types of enterprises to improve customer engagement, protect company reputation and potentially reduce operational costs."

Due to the rise of fraudulent calls/text, especially in North America, customers are reluctant to respond to communications that lack clear caller identity and purpose. This results in important business to customer (B2C) calls going unanswered, which is a big cost and missed opportunity for enterprises. Also, operators are under increasing regulatory pressure to protect their customers from these fraudulent activities (robocalling, number spoofing etc.). Neustar's Trusted Call solutions aim to address these issues by providing robocall mitigation, certified caller, caller name optimisation and branded call display services.

This company profile provides:

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  • analysis of the company's strategic direction
  • product and professional services summary
  • an overview of solution use cases
  • a customer example
  • an analysis of the company's strengths, weaknesses, opportunities and threats.
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The Neustar: Trusted Call solutions aim to transform the mobile calling experience
Published By :Analysys Mason
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