Bahrain Consumer Electronics Report Q2 2011

Published : March 2011
No. of Pages : 46

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Bahrain’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV devices, is forecast at US$452mn in 2011. This is expected to increase to US$565mn by 2015, driven by demand for feature-rich digital lifestyle products such as LCD TV sets, notebook computers and other key products, as well as the ongoing development of the electronics retail sector.
In 2010 consumer electronics demand made a recovery, after being hit in 2009 by rising unemployment, a decline in asset prices and a 10% contraction in Bahrain’s population. Low bank lending growth rates in H110 suggested that consumers had not yet gone back to their old ways. However product innovation, lower prices and greater vendor and channel sales flexibility will drive growth, along with a resumption of low single-digit population growth from 2011.
Computer hardware accounted for around 48% of Bahraini consumer electronics spending in 2010. BMI forecasts Bahraini domestic market computer sales (including notebooks and accessories) of US$212mn in 2011, up from US$206mn in 2010. Computer hardware compound annual growth rate (CAGR) for the 2011- 2015 period is forecast at about 8%, led by notebooks and netbooks, which currently account for about 60% of sales. Since 2009, Bahraini fixed and mobile telecoms operators have launched a series of services and promotions targeted at PC users.
AV devices accounted for around 37% of Bahraini consumer electronics spending in 2010. The Bahraini addressable AV device market is forecast at US$165mn in 2011. The market is expected to grow at a CAGR of 3% during 2011-2015, driven largely by demand for LCD and plasma TV sets, to a value of US$184mn in 2015. In the current economic climate, Bahraini consumers are looking for highend features and performance at more affordable prices.
Mobile handset sales accounted for around 15% of Bahraini consumer electronics spending in 2010. Bahraini market handset revenues are expected to grow at a CAGR of 4% to US$88mn in 2015, as the launch of commercial services by STC helps stimulate competition in the mobile sector, despite penetration of over 200%. There will be growing demand for smartphones and 3G handsets, with the increased rollout of 3G networks and the launch of BlackBerry services by Zain and new operator VIVA.

Executive Summary ........................................................................................................................................ 5
Computers............................................................................................................................................................................................................. 5
AV Devices ............................................................................................................................................................................................................ 6
Mobile Handsets ................................................................................................................................................................................................... 6
SWOT Analysis ................................................................................................................................................ 7
Bahrain Consumer Electronics Market SWOT ..................................................................................................................................................... 7
Bahrain Political SWOT ....................................................................................................................................................................................... 8
Bahrain Economic SWOT ..................................................................................................................................................................................... 9
Bahrain Business Environment SWOT .................................................................................................................................................................. 9
Market Overview ............................................................................................................................................ 13
Computers........................................................................................................................................................................................................... 13
Table: PC Sales .................................................................................................................................................................................................. 13
AV ....................................................................................................................................................................................................................... 16
Table: AV Sales .................................................................................................................................................................................................. 16
Mobile Handsets ................................................................................................................................................................................................. 19
Table: Mobile Communications .......................................................................................................................................................................... 19
Consumer Electronics Industry .................................................................................................................... 23
Table: Bahrain Distributors For Leading Brands............................................................................................................................................... 26
Industry Forecast Scenario ........................................................................................................................... 27
Consumer Electronics Market ............................................................................................................................................................................ 27
Table: Consumer Electronics Overview .............................................................................................................................................................. 28
Government Initiatives ........................................................................................................................................................................................ 29
Macroeconomic Forecast ................................................................................................................................................................................... 31
Bahrain – Economic Activity .............................................................................................................................................................................. 33
Competitive Landscape ................................................................................................................................ 34
Computer ............................................................................................................................................................................................................ 34
Handsets ............................................................................................................................................................................................................. 36
AV ....................................................................................................................................................................................................................... 38
Company Profiles .......................................................................................................................................... 40
Axiom Telecom ................................................................................................................................................................................................... 40
Jumbo Electronics .............................................................................................................................................................................................. 42
Eros Group ......................................................................................................................................................................................................... 44
BMI Methodology .......................................................................................................................................... 45
How We Generate Our Industry Forecasts ......................................................................................................................................................... 45
Electronics Industry ............................................................................................................................................................................................ 46
Sources ............................................................................................................................................................................................................... 46

Bahrain Consumer Electronics Report Q2 2011

Published By: Business Monitor International

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