TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: plasters & bandages 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Plasters & Bandages 8
Value analysis (Euro), 2004−09 8
Value analysis (Euro), 2009−14 9
Value analysis (US dollars), 2004−09 11
Value analysis (US dollars), 2009−14 12
Company and brand share analysis 14
Distribution analysis 17
Chapter 4 Macroeconomic Profile 19
Macroeconomic Indicators 19
Chapter 5 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28
LIST OF FIGURES
Figure 1: Plasters & bandages, Greece, value by segment (€m), 2004−14 10
Figure 2: Plasters & bandages, Greece, category growth comparison, by value, 2004−14 13
Figure 3: Plasters & bandages, Greece, company share by value (%), 2008−09 15
Figure 4: Plasters & bandages, Greece, distribution channels by value (%), 2008−09 18
Figure 5: Annual data review process 25
LIST OF TABLES
Table 1: Plasters & Bandages category definitions 3
Table 2: Plasters & Bandages distribution channels 4
Table 3: Plasters & bandages, Greece, value by segment (€m), 2004−09 8
Table 4: Plasters & bandages, Greece, value forecast by segment (€m), 2009−14 9
Table 5: Plasters & bandages, Greece, value by segment ($m), 2004−09 11
Table 6: Plasters & bandages, Greece, value forecast by segment ($m), 2009−14 12
Table 7: Plasters & bandages, Greece, brand share by value (%), 2008−09 14
Table 8: Plasters & bandages, Greece, value by brand (€m), 2008−09 14
Table 9: Plasters & bandages, Greece, company share by value (%), 2008−09 16
Table 10: Plasters & bandages, Greece, value by company (€m), 2008−09 16
Table 11: Plasters & bandages, Greece, distribution channels by value (%), 2008−09 17
Table 12: Plasters & bandages, Greece, value by distribution channel (€m), 2008−09 17
Table 13: Greece population, by age group, 2004−09 (millions) 19
Table 14: Greece population forecast, by age group, 2009−14 (millions) 20
Table 15: Greece population, by gender, 2004−09 (millions) 20
Table 16: Greece population forecast, by gender, 2009−14 (millions) 21
Table 17: Greece nominal GDP, 2004−09 (€bn, nominal prices) 21
Table 18: Greece nominal GDP forecast, 2009−14 (€bn, nominal prices) 21
Table 19: Greece real GDP, 2004−09 (€bn, 2000 prices) 22
Table 20: Greece real GDP forecast, 2009−14 (€bn, 2000 prices) 22
Table 21: Greece real GDP, 2004−09 ($bn, 2000 prices) 22
Table 22: Greece real GDP forecast, 2009−14 ($bn, 2000 prices) 23
Table 23: Greece consumer price index, 2004−09 (2000=100) 23
Table 24: Greece consumer price index, 2009−14 (2000=100) 23