TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PRINTED MEDIA RETAIL SALES OVERVIEW 6
Printed media retail market definition 6
Printed media sales overview 7
Printed media retail sales value, 2004–09 8
Printed media retail sales value, 2009–14 10
PRINTED MEDIA MARKET SEGMENTATION 12
Market sales analysis by category, 2004–09 12
Market sales analysis by category, 2009–14 14
PRINTED MEDIA SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Printed media sales analysis by key retail formats, overview 19
Printed media sales analysis by key retail formats actual, 2004–09 20
Printed media sales analysis by key retail formats forecast, 2009–14 21
BOOKS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Books sales analysis by key retail formats, overview 22
Books sales analysis by key retail formats actual, 2004–09 23
Books sales analysis by key retail formats forecast, 2009–14 24
MAGAZINES ANALYSIS BY KEY RETAIL FORMATS 25
Magazines sales analysis by key retail formats, overview 25
Magazines sales analysis by key retail formats actual, 2004–09 26
Magazines sales analysis by key retail formats forecast, 2009–14 27
NEWSPAPERS ANALYSIS BY KEY RETAIL FORMATS 28
Newspapers sales analysis by key retail formats, overview 28
Newspapers sales analysis by key retail formats actual, 2004–09 29
Newspapers sales analysis by key retail formats forecast, 2009–14 30
APPENDIX 31
Methodology 31
Related research 32
Datamonitor consulting 32
Disclaimer 32
LIST OF FIGURES
Figure 1: Russia, sales of printed media, value ($m), 2004–14 7
Figure 2: Russia , sales of printed media, value ($m), 2004–09 8
Figure 3: Russia, forecast sales of printed media, value ($m), 2009–14 10
Figure 4: Russia, sales of printed media, value break down by category (%), 2009 12
Figure 5: Russia, sales of printed media, value break down by category ($m), 2004–09 13
Figure 6: Russia, sales of printed media, value break down by category (%), 2014 14
Figure 7: Russia, forecast sales of printed media, value break down by category ($m), 2009–14 15
Figure 8: Russia, printed media, revenue split by key retail formats (%), 2009 19
Figure 9: Russia, books, revenue split by key retail formats (%), 2009 22
Figure 10: Russia, magazines, revenue split by key retail formats (%), 2009 25
Figure 11: Russia, newspapers, revenue split by key retail formats (%), 2009 28
LIST OF TABLES
Table 1: Printed media retail market definition 6
Table 2: Russia, sales of printed media, value ($m), 2004–14 7
Table 3: Russia sales of printed media, value ($m and RUBm), 2004–09 9
Table 4: Russia, forecast sales of printed media, value ($m and RUBm), 2009–14 11
Table 5: Russia, sales of printed media, value break down by category ($m), 2004–09 13
Table 6: Russia, forecast sales of printed media, value break down by category ($m), 2009–14 15
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Russia printed media, revenues split by key retail formats ($m), 2004–09 20
Table 11: Russia, printed media forecast, revenues split by key retail formats ($m), 2009–14 21
Table 12: Russia, books, revenues split by key retail formats ($m), 2004–09 23
Table 13: Russia, books forecast, revenues split by key retail formats ($m), 2009–14 24
Table 14: Russia, magazines, revenues split by key retail formats ($m), 2004–09 26
Table 15: Russia, magazines forecast, revenues split by key retail formats ($m), 2009–14 27
Table 16: Russia, newspapers, revenues split by key retail formats ($m), 2004–09 29
Table 17: Russia, newspapers forecast, revenues split by key retail formats ($m), 2009–14 30