TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: vodka 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Vodka 9
Value analysis (Croatian Kuna), 2004−09 9
Value analysis (Croatian Kuna), 2009−14 10
Value analysis (US dollars), 2004−09 12
Value analysis (US dollars), 2009−14 12
Volume analysis, 2004−09 14
Volume analysis, 2009−14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Vodka, Croatia, value by segment (HRKm), 2004−14 11
Figure 2: Vodka, Croatia, category growth comparison, by value, 2004−14 13
Figure 3: Vodka, Croatia, volume by segment (liters, million), 2004−14 15
Figure 4: Vodka, Croatia, category growth comparison, by volume, 2004−14 16
Figure 5: Vodka, Croatia, company share by volume (%), 2008−09 18
Figure 6: Vodka, Croatia, distribution channels by volume (%), 2008−09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Vodka category definitions 3
Table 2: Vodka distribution channels 4
Table 3: Vodka, Croatia, value by segment (HRKm), 2004−09 9
Table 4: Vodka, Croatia, value forecast by segment (HRKm), 2009−14 10
Table 5: Vodka, Croatia, value by segment ($m), 2004−09 12
Table 6: Vodka, Croatia, value forecast by segment ($m), 2009−14 12
Table 7: Vodka, Croatia, volume by segment (liters, million), 2004−09 14
Table 8: Vodka, Croatia, volume forecast by segment (liters, million), 2009−14 15
Table 9: Vodka, Croatia, brand share by volume (%), 2008−09 17
Table 10: Vodka, Croatia, volume by brand (liters, million), 2008−09 17
Table 11: Vodka, Croatia, company share by volume (%), 2008−09 19
Table 12: Vodka, Croatia, volume by company (liters, million), 2008−09 19
Table 13: Vodka, Croatia, distribution channels by volume (%), 2008−09 20
Table 14: Vodka, Croatia, volume by distribution channel (liters, million), 2008−09 20
Table 15: Vodka, Croatia, expenditure per capita (HRK), 2004−09 22
Table 16: Vodka, Croatia, forecast expenditure per capita (HRK), 2009−14 22
Table 17: Vodka, Croatia, expenditure per capita ($), 2004−09 23
Table 18: Vodka, Croatia, forecast expenditure per capita ($), 2009−14 23
Table 19: Vodka, Croatia, consumption per capita (liters), 2004−09 24
Table 20: Vodka, Croatia, forecast consumption per capita (liters), 2009−14 24
Table 21: Croatia population, by age group, 2004−09 (millions) 25
Table 22: Croatia population forecast, by age group, 2009−14 (millions) 26
Table 23: Croatia population, by gender, 2004−09 (millions) 26
Table 24: Croatia population forecast, by gender, 2009−14 (millions) 27
Table 25: Croatia nominal GDP, 2004−09 (HRKbn, nominal prices) 27
Table 26: Croatia nominal GDP forecast, 2009−14 (HRKbn, nominal prices) 27
Table 27: Croatia real GDP, 2004−09 (HRKbn, 2000 prices) 28
Table 28: Croatia real GDP forecast, 2009−14 (HRKbn, 2000 prices) 28
Table 29: Croatia real GDP, 2004−09 ($bn, 2000 prices) 28
Table 30: Croatia real GDP forecast, 2009−14 ($bn, 2000 prices) 29
Table 31: Croatia consumer price index, 2004−09 (2000=100) 29
Table 32: Croatia consumer price index, 2009−14 (2000=100) 29