TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
Kraft Foods, Inc. 23
Mars, Inc. 28
Leaf International B.V. 30
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Belgium confectionery market value: $ million, 2005–09 10
Table 2: Belgium confectionery market volume: million kilograms, 2005–09 11
Table 3: Belgium confectionery market segmentation I:% share, by value, 2009 12
Table 4: Belgium confectionery market segmentation II: % share, by value, 2009 13
Table 5: Belgium confectionery market share: % share, by value, 2009 14
Table 6: Kraft Foods, Inc.: key facts 23
Table 7: Kraft Foods, Inc.: key financials ($) 25
Table 8: Kraft Foods, Inc.: key financial ratios 26
Table 9: Mars, Inc.: key facts 28
Table 10: Leaf International B.V.: key facts 30
Table 11: Belgium confectionery market distribution: % share, by value, 2009 31
Table 12: Belgium confectionery market value forecast: $ million, 2009–14 32
Table 13: Belgium confectionery market volume forecast: million kilograms, 2009–14 33
Table 14: Belgium size of population (million), 2005–09 34
Table 15: Belgium gdp (constant 2000 prices, $ billion), 2005–09 34
Table 16: Belgium gdp (current prices, $ billion), 2005–09 34
Table 17: Belgium inflation, 2005–09 35
Table 18: Belgium consumer price index (absolute), 2005–09 35
Table 19: Belgium exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: Belgium confectionery market value: $ million, 2005–09 10
Figure 2: Belgium confectionery market volume: million kilograms, 2005–09 11
Figure 3: Belgium confectionery market segmentation I:% share, by value, 2009 12
Figure 4: Belgium confectionery market segmentation II: % share, by value, 2009 13
Figure 5: Belgium confectionery market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the confectionery market in Belgium, 2009 15
Figure 7: Drivers of buyer power in the confectionery market in Belgium, 2009 17
Figure 8: Drivers of supplier power in the confectionery market in Belgium, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the confectionery market in Belgium, 2009 19
Figure 10: Factors influencing the threat of substitutes in the confectionery market in Belgium, 2009 21
Figure 11: Drivers of degree of rivalry in the confectionery market in Belgium, 2009 22
Figure 12: Kraft Foods, Inc.: revenues & profitability 26
Figure 13: Kraft Foods, Inc.: assets & liabilities 27
Figure 14: Belgium confectionery market distribution: % share, by value, 2009 31
Figure 15: Belgium confectionery market value forecast: $ million, 2009–14 32
Figure 16: Belgium confectionery market volume forecast: million kilograms, 2009–14 33