TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
ARD (Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland) 21
Axel Springer AG 23
RTL Group SA 27
ZDF 31
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Germany media industry value: $ billion, 2006–10(e) 10
Table 2: Germany media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Germany media industry segmentation II: % share, by value, 2010(e) 12
Table 4: ARD (Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland): key facts 21
Table 5: Axel Springer AG: key facts 23
Table 6: Axel Springer AG: key financials ($) 24
Table 7: Axel Springer AG: key financials (€) 24
Table 8: Axel Springer AG: key financial ratios 25
Table 9: RTL Group SA: key facts 27
Table 10: RTL Group SA: key financials ($) 28
Table 11: RTL Group SA: key financials (€) 28
Table 12: RTL Group SA: key financial ratios 29
Table 13: ZDF: key facts 31
Table 14: Germany media industry value forecast: $ billion, 2010–15 32
Table 15: Germany size of population (million), 2006–10(e) 33
Table 16: Germany gdp (constant 2000 prices, $ billion), 2006–10(e) 33
Table 17: Germany gdp (current prices, $ billion), 2006–10(e) 33
Table 18: Germany inflation, 2006–10(e) 34
Table 19: Germany consumer price index (absolute), 2006–10(e) 34
Table 20: Germany exchange rate, 2006–10(e) 34
LIST OF FIGURES
Figure 1: Germany media industry value: $ billion, 2006–10(e) 10
Figure 2: Germany media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Germany media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Germany, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Germany, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Germany, 2010(e) 16
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Germany, 2010(e) 17
Figure 8: Factors influencing the threat of substitutes in the media industry in Germany, 2010(e) 19
Figure 9: Drivers of degree of rivalry in the media industry in Germany, 2010(e) 20
Figure 10: Axel Springer AG: revenues & profitability 25
Figure 11: Axel Springer AG: assets & liabilities 26
Figure 12: RTL Group SA: revenues & profitability 29
Figure 13: RTL Group SA: assets & liabilities 30
Figure 14: Germany media industry value forecast: $ billion, 2010–15 32