China Smart Phone Industry and Consumer Survey Report, 2010

Published : September 2010
No. of Pages : 51

Price:

Report Summary

In 2009, the smart phone market of China was still dominated by Nokia, while Motorola witnessed a drop in sales volume since the brand promotion and new product launch were lack of adequate support, as well as the support from dealers. In 2010, Chinese smart phone market has witnessed fundamental changes. Motorola returned to the market by virtue of Android system, and Apple achieved substantial growth of sales volume in licensed market via IPhone4.

In cooperation with www.1diaocha.com, ResearchInChina conducted an online questionnaire survey on smart phone in August, 2010. Among the 600 samples, the respondents included both males and females aged from 20 to 50, with the gender proportion of 47.3% and 52.7% respectively. The questionnaire was carried out in 21 first-tier, second-tier and third-tier cities including Shanghai, Shenzhen, Beijing, Guangzhou and Chengdu, targeting groups all walks of life like civil servants, teachers, soldiers, business executives as well as staff members, self-employed entrepreneurs, blue-collar workers and students.

As is shown from survey findings, mobile internet, multimedia entertainment and rich software resource were the outstanding advantages of smart phone, which were the incentives to consumers to buy smart phones. Promoted by Apple iPhone, the large-size touch-panel smart phone, with better user experience, is growing popular.

In the meantime, the web browsing, e-book reading and mobile chatting are the top three applications for smart phone users, with penetration rate of 49.9%, 47.5% and 37.9% respectively. In addition, the consumer’s high requirements for those applications become one of the main drivers for the development of large-size touch-panel smart phone.

Table Of Contents

1 Global Mobile Phone Market & Development Trend
1.1 Global Smart Phone Market
1.2 China Mobile Phone Market & Industry
1.3 China Smart Phone Market

2 Survey on Smart Phone Consumer Group in China, 2010
2.1 Background
2.1.1 Distribution by Age
2.1.2 Distribution by Education Background
2.1.3 Distribution by Vocation
2.1.4 Distribution by Income
2.1.5 Distribution by City
2.2 Attention on Smart Phone
2.3 Satisfaction of Smart Phone Users
2.4 Reasons for Choosing Smart Phones
2.5 Frequency of Consumers to Change Mobile Phones
2.6 Attention on Additional Functions of Smart Phone
2.7 Means to Obtain Smart Phone Software
2.8 Number of Software Installed in a Smart Phone
2.9 Commonly Used Applications of Smart Phone
2.10 Selection of Paid Smart Phone Software
2.11 Reasons for Not Choosing Smart Phone
2.12 Selection of Buying Mobile Phone in the Future

3 Smart Phone Manufacturers
3.1 Nokia
3.2 Motorola
3.3 Samsung
3.4 Sony Ericsson
3.5 LG
3.6 RIM
3.7 Apple
3.8 HTC

China Smart Phone Industry and Consumer Survey Report, 2010

Published By: Research In China

Price:

How to Purchase

Purchase products from our site in 5 easy steps. Please follow the description given below to complete your purchase process.

Step 1:

Select the report title of your interest, and Click on Buy Now button next to the Price option.

Step 2:

You will arrive at the Purchase page, where you will be requested to Signup (New User) or Login (Registered User). Please note that in-keeping with the security check on the website, you must submit your full details to avoid any inconvenience arising from incorrectly entered data or counterfeit information.

Step 3:

After SignUp/Login, you will arrive at the Online Invoice Page. Select a Payment option via various methods: Debit Card / Credit Card / by Invoice. MarketReportOnline accepts Visa, MasterCard, American Express and all major credit cards. MarketReportOnline uses ICICI, HDFC, Citibank, American Express & Paypal as our Online Payment Gateway Partners. Clicking on a payment option will take you to the corresponding Payment Gateway page.

Step 4:

Once at the Payment Gateway, please complete the Payment Process to purchase your desired report.

Step 5:

Once you have successfully completed the purchase process, you will receive a confirmation email. You will then either be able to download your report immediately (in PDF Format) from the Account Login button, or the report will be emailed to you directly, depending upon the agreement we have with the publisher. For Orders that are deliverable via email and placed after working hours, the delivery of the reports will be made on the next business day. Please note, if you select purchase by invoice, you will receive your report only once the payment has been received. If you have any queries about how to order, please Contact Us .

sales@marketreportsonline.com + 1 888 391 5441

Using our subscription option, you get access to market research reports and industry data of Industry Profiles market as per your needs. Get the best of Industry Profiles research reports by utilizing your research budgets in an optimum way.
More about our Subscription option

Get Email alerts about market research reports from industries and publishers of your interest: