Consumer Demand Analysis of Smart Wearable Devices in China
- Report Description Table of Contents
This report presents a consumer demand survey of smart wearable devices in China. The analysis is based on the primary data collected by MIC from 1 April 2014 to 14 April 2014 in Beijing, Shanghai, Guangzhou, Shenzhen, and Tianjin where a total of 1,000 effective samples were drawn for further investigation. The report first gives a profile of the target market customers, followed by their usage and purchasing behavior of smart handheld devices. Also provided are their preferences for smart wearable device applications and designs.
The report finds that target market customers for smart wearable devices are medium-heavy smart handheld device users aged between 20 and 29 who have a higher education level and reliable income source. They are more familiar with wrist-worn and head-mounted devices and are smart buyers who will acquire as much information before buying a new product. They also care more about a product's function than its added value, such as sleek design or the impression it gives to people. For applications, most consumers regard head-mounted and wrist-worn devices as accessories that are used to extend smartphone functions.
List of Topics
- Overview of the target market customers, including their age, gender, education level, occupation, marriage status, and monthly disposable income
- Consumers' smart handheld device usage and purchasing behavior, including device replacement frequency, app downloading frequency, average device usage time per day, average Internet usage time per day, major online activities, when they will buy a new device, what aspects they care about when buying a new product, and how much information they will acquire before making a purchase decision
- Consumers' preferences for smart wearable device applications, touching on head-mounted, wrist-worn, and body-worn devices and their major applications which consumers think are essential
- Consumers' preferences for smart wearable device designs, including the number of lenses, screen sizes, UIs, and the average willingness to pay for each category of wearable devices