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Consumer Attitudes and Online Retail Dynamics in China, 2013-2018

Table of Contents

1 Introduction
1.1 What is this Report About?

2 Market at a glance

3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of China's Online Shopping Environment
3.1.1 Growing Internet penetration acting as a catalyst for emerging online shopping market
3.1.2 Improved broadband infrastructure will encourage online shopping
3.1.3 Increasing use of mobile Internet will boost mobile shopping
3.2 Consumer Attitudes and Behavior
3.2.1 Chinese parents' online spending on baby products is on the rise
3.2.2 “Singles' Day” provides immense potential for online retailing
3.2.3 Chinese senior citizens - the new online shoppers
3.2.4 Social Media affecting the purchasing decision of Chinese consumers
3.2.5 Online retailers plunging into shipping and logistics business
3.2.6 Omni channel retailing is gaining ground among major offline retailers
3.2.7 Online channel provides a wider choice of products to Chinese consumers

4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 China online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 China retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2013
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and Electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, News and Stationery categories: Market Size and Forecasts
4.3.10 Sports and Leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and Garden categories: market size and forecasts
4.3.13 Health and Beauty categories: market size and forecasts

5 Case Studies: Leading Online Retailers in China
5.1 Retailer 1: JD.com
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Taobao Mall (Tmall)
5.2.1 Business Description
5.2.2 Site Experience
5.3 Retailer 3: Dangdang Inc. China
5.3.1 Business Description
5.3.2 Site Experience
5.4 Other Innovative Retailers in China
5.4.1 Carrefour China
5.4.2 Vancl China

6 Appendix
6.1 Definitions
6.1.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer

List of Tables

Table 1: Online Retail Sales in China, 2013 and 2018
Table 2: China Online vs. Offline Retail Sales and Forecast (CNY billion), 2008-2018
Table 3: China Online vs. Offline Retail Sales and Forecast (USD billion),2008-2018
Table 4: China Online vs. Offline Retail Sales and Forecast (% Share), 2008-2018
Table 5: China Online Sales vs. Global Average, 2008, 2013 and 2018
Table 6: China Online Sales vs. Asia-Pacific, 2008, 2013 and 2018
Table 7: China Overall Retail Segmentation (CNY billion) by Channel Group, 2008-2018
Table 8: China Channel Retail Sales and Forecast (CNY billion) by Channel Group, 2008-2018
Table 9: China Channel Retail Sales and Forecast (USD billion) by Channel Group, 2008-2018
Table 10: China Channel Retail Sales and Forecast (% Share) by Channel Group, 2008-2018
Table 11: China Channel Retail Sales and Forecast (CNY billion) by Channel, 2008-2018
Table 12: China Channel Retail Sales and Forecast (USD billion) by Channel, 2008-2018
Table 13: China Retail Sales Split (CNY million), Online vs. Offline, 2013
Table 14: China Retail Sales Split (USD million), Online vs. Offline, 2013
Table 15: China Online Market Dynamics by Category Group, 2008-2018
Table 16: China Online Retail Sales and Forecast (CNY million) by Category Group, 2008-2018
Table 17: China Online Retail Sales and Forecast (USD million) by Category Group, 2008-2018
Table 18: China Total and Online Retail Sales in Food and Grocery Categories (CNY million), 2008-2018
Table 19: China Total and Online Retail Sales in Food and Grocery Categories (USD million), 2008-2018
Table 20: China Total and Online Retail Sales in Electrical and Electronics Categories (CNY million), 2008-2018
Table 21: China Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2008-2018
Table 22: China Total and Online Retail Sales in Music, Video and Entertainment Categories (CNY million), 2008-2018
Table 23: China Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2008-2018
Table 24: China Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (CNY million), 2008-2018
Table 25: China Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2008-2018
Table 26: China Total and Online Retail Sales in Books, News and Stationery Categories (CNY million), 2008-2018
Table 27: China Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2008-2018
Table 28: China Total and Online Retail Sales in Sports and Leisure Equipment Categories (CNY million), 2008-2018
Table 29: China Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2008-2018
Table 30: China Total and Online Retail Sales in Furniture and Floor Coverings Categories (CNY million), 2008-2018
Table 31: China Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2008-2018
Table 32: China Total and Online Retail Sales in Home and Garden Products Categories (CNY million), 2008-2018
Table 33: China Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2008-2018
Table 34: China Total and Online Retail Sales in Health and Beauty Categories (CNY million), 2008-2018
Table 35: China Total and Online Retail Sales in Health and Beauty Categories (USD million), 2008-2018
Table 36: China Exchange Rate CNY-USD (Annual Average), 2008-2013
Table 37: China Exchange Rate CNY-USD (Annual Average), 2014-2018 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions

List of Figures

Figure 1: Share of Online Retail Sales in Total Retail Sales, 2013 and 2018
Figure 2: Share of China B2B and C2C online sales, 2010-2013
Figure 3: Total Internet Users and Penetration, 2008-2013
Figure 4: Total Fixed Broadband Subscribers and Penetration, 2008-2013
Figure 5: Total Mobile Phone Users and Penetration, 2008-2013
Figure 6: Chinese parent's online shopping on baby products is on the rise
Figure 7: “Singles' day” sales overtakes Cyber Monday to become the biggest online sales day globally
Figure 8: Chinese senior citizen's online shopping insights
Figure 9: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
Figure 10: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 11: China Online and Offline Retail Sales and Forecast (CNY billion), 2008-2018
Figure 12: China Online Sales vs. Global Average (% of Total Retail)
Figure 13: China Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
Figure 14: China Overall Retail Market Dynamics by Channel Group, 2008-2018
Figure 15: China Retail Sales and Forecast (CNY billion) by Channel Group, 2008-2018
Figure 16: China Retail Sales, Online vs. Offline, 2013
Figure 17: China Online Market Dynamics by Category Group, 2008-2018
Figure 18: China Online Retail Sales and Forecast (USD million) by Category Group, 2008-2018
Figure 19: JD.com- Usage of Online Space
Figure 20: JD.com - Organized Product Page
Figure 21: JD.com -  Product Image and Zoom-In Tool
Figure 22: JD.com - Customer Review Section
Figure 23: JD.com - List of Ways Users Can Access the Mobile Website
Figure 24: Tmall - Usage of Online Space
Figure 25: Tmall - Organized Product Page
Figure 26: Tmall - Zoom in tool
Figure 27: Tmall - Android Application
Figure 28: Dangdang.com - Usage of Online Space
Figure 29: Dangdang.com - Organized Product Page
Figure 30: Dangdang.com - Product display tool
Figure 31: Dangdang Inc. - Customer Review section
Figure 32: Dangdang Mobile app - HuaBao
Figure 33: Carrefour Smart Shopping Application
Figure 34: Vancl - Star Blog
Figure 35: The Triangulated Market Sizing Methodology

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