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Insight into BYD's Electric Vehicle Business Model

The growing importance of high energy efficiency and low carbon emissions has prompted worldwide governments to develop policies for EVs (electric vehicle). Since 2008, the Chinese government has made great efforts to promote EVs through policy support. As of 2013, EV sales in China reached around 14,600 units. Although the share is less than 1% of China's total vehicle sales, the figure has been on the rise. As a leading EV vendor in China, BYD has developed battery technologies and other key technologies for electric power systems. The company has targeted the enterprise market with a focus on public transport. This report analyzes BYD's EV business model, product offerings, and technological development, along with its future challenges and opportunities.

List of Topics

  • Overview of the current status of the EV market in China, including production volume and sales volume between 2011 and 2013, and profiles of BVD's major EVs
  • Analysis of BYD's cooperative commercialization model in Shenzhen, including its strategies to promote both EV taxis and buses
  • Profile of BYD's production bases in China and its key component supply chain, with a comparison of its supply chain strategy between its Chinese rival Zotye and US counterpart Tesla
  • BYD's development in battery technology and charging technology, touching on its self-developed bi-directional charging and discharging technology

Companies and organizations analyzed or mentioned in the report include:

ATL, BYD, China Southern Power Grid, Chroma, Daimler AG, Fukuta, Jiangsu Weiteli Motors-Mfg., Panasonics, Pengcheng Electric Taxi Company, Potevio, Shenzhen Bus Group, Shenzhen BYD Auto, Sky Energy, Tesla, Wuzhoulong Motors, Zotye

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Insight into BYD's Electric Vehicle Business Model
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