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Supermarket fashion: a growing phenomenon

Table of Contents

Overview
Catalyst
Summary

The Rise Of Supermarket Fashion
Declining economic conditions in the UK
The position of the UK apparel industry
The rise of supermarket fashion

The Diversified Nature Of Supermarkets Clothing Range Is Central To Its Success
Supermarket apparel growth driven by fast fashion model
Segmented marketing strategy offered in supermarket fashion
Expansion in emerging market

The Increase In Online Retail And Marketing For Supermarket Fashion
Growing use of online channel for making purchases
Advertising

Conclusion
Supermarket fashion leads the way

Appendix
Source
Further Reading
Ask the analyst
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List of Tables

Table: Sales data for clothing specialists compared to the entire retail industry

List of Figures

Figure: UK apparel industry vs. China apparel industry by market value (%)
Figure: clothing sales 2012
Figure: Top three supermarket fashion retailers
Figure: Tesco Connect (online portal)

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