TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
TOYS AND GAMES RETAIL SALES OVERVIEW 6
Toys and games retail market definition 6
Toys and games sales overview 7
Toys and games retail sales value, 2003–08 8
Toys and games retail sales value, 2008–13 9
TOYS AND GAMES MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 13
TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Toys and games sales analysis by key retail formats, overview 19
Toys and games sales analysis by key retail formats, 2003–08 20
Toys and games sales analysis by key retail formats, 2008–13 21
ACTIVITY TOYS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Activity toys sales analysis by key retail formats, overview 22
Activity toys sales analysis by key retail formats, 2003–08 23
Activity toys sales analysis by key retail formats, 2008–13 24
DOLLS SALES ANALYSIS BY KEY RETAIL FORMATS 25
Dolls sales analysis by key retail formats, overview 25
Dolls sales analysis by key retail formats, 2003–08 26
Dolls sales analysis by key retail formats, 2008–13 27
GAMES AND PUZZLES SALES ANALYSIS BY KEY RETAIL FORMATS 28
Games and puzzles sales analysis by key retail formats, overview 28
Games and puzzles sales analysis by key retail formats, 2003–08 29
Games and puzzles sales analysis by key retail formats, 2008–13 30
INFANT/PRE-SCHOOL SALES ANALYSIS BY KEY RETAIL FORMATS 31
Infant/pre-school sales analysis by key retail formats, overview 31
Infant/pre-school sales analysis by key retail formats, 2003–08 32
Infant/pre-school sales analysis by key retail formats, 2008–13 33
PLUSH SALES ANALYSIS BY KEY RETAIL FORMATS 34
Plush sales analysis by key retail formats, overview 34
Plush sales analysis by key retail formats, 2003–08 35
Plush sales analysis by key retail formats, 2008–13 36
RIDE-ONS SALES ANALYSIS BY KEY RETAIL FORMATS 37
Ride-ons sales analysis by key retail formats, overview 37
Ride-ons sales analysis by key retail formats, 2003–08 38
Ride-ons sales analysis by key retail formats, 2008–13 39
OTHER TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 40
Other toys and games sales analysis by key retail formats, overview 40
Other toys and games sales analysis by key retail formats, 2003–08 41
Other toys and games sales analysis by key retail formats, 2008–13 42
TOYS AND GAMES RETAIL SALES – COUNTRY COMPARISON 43
Toys and games retail sales value of top five countries, 2003–13 43
APPENDIX 45
Methodology 45
Related research 46
Datamonitor consulting 46
Disclaimer 46
LIST OF FIGURES
Figure 1: Sales of toys and games in Brazil, value ($m), 2003–13 7
Figure 2: Sales of toys and games in Brazil, value ($m), 2003–08 8
Figure 3: Forecast sales of toys and games in Brazil, value ($m), 2008–13 9
Figure 4: Sales of toys and games in Brazil, value break down by category ($m), 2003–08 10
Figure 5: Sales of toys and games in Brazil, value break down by category (%), 2008 12
Figure 6: Forecast sales of toys and games in Brazil, value break down by category ($m), 2008–13 13
Figure 7: Sales of toys and games in Brazil, value break down by category (%), 2013 15
Figure 8: Toys and games, Brazil, revenue split by key retail formats (%), 2008 19
Figure 9: Activity toys, Brazil, revenue split by key retail formats (%), 2008 22
Figure 10: Dolls, Brazil, revenue split by key retail formats (%), 2008 25
Figure 11: Games and puzzles, Brazil, revenue split by key retail formats (%), 2008 28
Figure 12: Infant/pre-school, Brazil, revenue split by key retail formats (%), 2008 31
Figure 13: Plush, Brazil, revenue split by key retail formats (%), 2008 34
Figure 14: Ride-ons, Brazil, revenue split by key retail formats (%), 2008 37
Figure 15: Other toys and games, Brazil, revenue split by key retail formats (%), 2008 40
Figure 16: Toys and games, growth comparison (value $m), top five countries 43
LIST OF TABLES
Table 1: Toys and games retail market definition 6
Table 2: Sales of toys and games in Brazil, value ($m), 2003–13 7
Table 3: Sales of toys and games in Brazil, value ($m and BRLm), 2003–08 8
Table 4: Forecast sales of toys and games in Brazil, value ($m and BRLm), 2008–13 9
Table 5: Sales of toys and games in Brazil, value break down by category ($m), 2003–08 11
Table 6: Forecast sales of toys and games in Brazil, value break down by category ($m), 2008–13 14
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Toys and games, Brazil, revenues split by key retail formats ($m), 2003–08 20
Table 11: Toys and games forecast, Brazil, revenues split by key retail formats ($m), 2008–13 21
Table 12: Activity toys, Brazil, revenues split by key retail formats ($m), 2003–08 23
Table 13: Activity toys forecast, Brazil, revenues split by key retail formats ($m), 2008–13 24
Table 14: Dolls, Brazil, revenues split by key retail formats ($m), 2003–08 26
Table 15: Dolls forecast, Brazil, revenues split by key retail formats ($m), 2008–13 27
Table 16: Games and puzzles, Brazil, revenues split by key retail formats ($m), 2003–08 29
Table 17: Games and puzzles forecast, Brazil, revenues split by key retail formats ($m), 2008–13 30
Table 18: Infant/pre-school, Brazil, revenues split by key retail formats ($m), 2003–08 32
Table 19: Infant/pre-school forecast, Brazil, revenues split by key retail formats ($m), 2008–13 33
Table 20: Plush, Brazil, revenues split by key retail formats ($m), 2003–08 35
Table 21: Plush forecast, Brazil, revenues split by key retail formats ($m), 2008–13 36
Table 22: Ride-ons, Brazil, revenues split by key retail formats ($m), 2003–08 38
Table 23: Ride-ons forecast, Brazil, revenues split by key retail formats ($m), 2008–13 39
Table 24: Other toys and games, Brazil, revenues split by key retail formats ($m), 2003–08 41
Table 25: Other toys and games forecast, Brazil, revenues split by key retail formats ($m), 2008–13 42
Table 26: Global toys and games market split (value $m), top five countries 44