Underwear, Nightwear and Swimwear in Romania

Published : August 2012
No. of Pages : 36

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After two years of noticeable decline in retailers’ businesses, 2011 brought about an improvement, as Romanians purchased more underwear, nightwear and swimwear. In total, 41 million products were purchased, valued at RON755 million. An 89% share of overall volume sales was of underwear in 2011, 3% was nightwear and 8% swimwear.

Euromonitor International''s Underwear, Nightwear and Swimwear in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN ROMANIA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 5 Sales of Men''s Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 6 Sales of Men''s Underwear, Nightwear and Swimwear: Value 2006-2011
Table 7 Sales of Men''s Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 8 Sales of Men''s Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 9 Sales of Women''s Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 10 Sales of Women''s Underwear, Nightwear and Swimwear: Value 2006-2011
Table 11 Sales of Women''s Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 12 Sales of Women''s Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 13 Underwear, Nightwear and Swimwear Company Shares 2007-2011
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 15 Sales of Men''s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Women''s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 19 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 20 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Men''s Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 22 Forecast Sales of Men''s Underwear, Nightwear and Swimwear: Value 2011-2016
Table 23 Forecast Sales of Men''s Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 24 Forecast Sales of Men''s Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 25 Forecast Sales of Women''s Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 26 Forecast Sales of Women''s Underwear, Nightwear and Swimwear: Value 2011-2016
Table 27 Forecast Sales of Women''s Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 28 Forecast Sales of Women''s Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
H&m Hennes & Mauritz SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 1 H&M Hennes & Mauritz SRL: Key Facts
Summary 2 H&M Hennes & Mauritz SRL: Operational Indicators
Company Background
Chart 1 H&M Hennes & Mauritz SRL: H&M in Bucharest
Chart 2 H&M Hennes & Mauritz SRL: H&M in Bucharest
Production
Competitive Positioning
Summary 3 H&M Hennes & Mauritz SRL: Competitive Position 2011
Internet Strategy
Inditex, Industria De Diseño Textil SA in Apparel (romania)
Strategic Direction
Key Facts
Summary 4 Inditex, Industria De Diseño Textil SA: Key Facts
Summary 5 Inditex, Industria De Diseño Textil SA: Operational Indicators
Company Background
Chart 3 Inditex, Industria De Diseño Textil SA: Zara in Bucharest
Production
Competitive Positioning
Summary 6 Inditex, Industria De Diseño Textil SA: Competitive Position 2011
Internet Strategy
Jolidon Import Export SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 7 Jolidon Import Export SRL: Key Facts
Summary 8 Jolidon Import Export SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Jolidon Import Export SRL: Competitive Position 2011
Internet Strategy
M-fashion Com SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 10 M-Fashion Com SRL: Key Facts
Summary 11 M-Fashion Com SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 M-Fashion Com SRL: Competitive Position 2011
Internet Strategy
Executive Summary
Stagnation in Apparel in 2011
Online Shopping and Apparel - A Match Made in Heaven
Extensive Expansion of International Retailers
H&m Changes the Local Competition
Prospects Lean Towards Slow But Steady Revival of Consumption
Key Trends and Developments
Competitive Environment
Pricing in Apparel
Sportswear in Romania
Romanians'' Disposable Income for Apparel
H&m''s Star Entry in Romania
Market Data
Table 29 Sales of Apparel by Category: Volume 2006-2011
Table 30 Sales of Apparel by Category: Value 2006-2011
Table 31 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 32 Sales of Apparel by Category: % Value Growth 2006-2011
Table 33 Apparel Company Shares 2007-2011
Table 34 Apparel Brand Shares 2008-2011
Table 35 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 36 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 37 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 38 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 39 Forecast Sales of Apparel by Category: Value 2011-2016
Table 40 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 41 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 13 Research Sources

Underwear, Nightwear and Swimwear in Romania

Published By: Euromonitor International

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