Sanitary Protection in Mexico

Published : August 2012
No. of Pages : 26

Price:

While the key target female age group continues to grow, driving the natural expansion of sanitary protection products, companies are focusing more on achieving a key goal in any FMCG industry, which is to create brand loyalty among consumers from an early age. To this effect, companies are placing increased attention on the teen segment, by launching new products focused on this group. In mid-2011 Kimberly-Clark de México SA de CV launched its new Kotex Unika, with a mass advertising campaign...

Euromonitor International''s Sanitary Protection in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

SANITARY PROTECTION IN MEXICO
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2006-2011
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
Table 3 Retail Sales of Tampons by Application Format: % Value Analysis 2006-2011
Table 4 Sanitary Protection Retail Company Shares 2007-2011
Table 5 Sanitary Protection Retail Brand Shares 2008-2011
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Mabe, Productos Internacionales SA De Cv in Tissue and Hygiene (mexico)
Strategic Direction
Key Facts
Summary 1 Productos Internacionales Mabe SA de CV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Productos Internacionales Mabe SA de CV: Competitive Position 2011 Retail Value
Executive Summary
Tissue and Hygiene Registers Healthy Growth
Price Increases in Raw Materials and Energy Drive Retail Value Sales
Competitive Environment Remains Dominated by International Companies
Expansion of Discounters and Convenience Stores Shapes Distribution Patterns
Outlook for the Tissue and Hygiene Industry Is Highly Uncertain
Key Trends and Developments
Expansion of Discounters and Convenience Stores Has Strong Influence
Constant Pressure From Pulp, Paper and Cellulose Costs Puts Pressure on Prices
Demographic Changes Shape the Hygiene Category While Household Changes Influence Tissue
Manufacturers Launch New Sanitary Protection Products To Target Teens
the H1n1 Virus Makes A Comeback and Creates A Stir
Market Indicators
Table 8 Birth Rates 2006-2011
Table 9 Infant Population 2006-2011
Table 10 Female Population by Age 2006-2011
Table 11 Total Population by Age 2006-2011
Table 12 Households 2006-2011
Table 13 Forecast Infant Population 2011-2016
Table 14 Forecast Female Population by Age 2011-2016
Table 15 Forecast Total Population by Age 2011-2016
Table 16 Forecast Households 2011-2016
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 19 Tissue and Hygiene Retail Company Shares 2007-2011
Table 20 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 3 Research Sources

Sanitary Protection in Mexico

Published By: Euromonitor International

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