Consumer Attitudes and Online Retail Dynamics in France

Published : August 2012
No. of Pages : 77

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Product Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of the latest best practice in online retail site design. Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential insight into the penetration of online sales by product groups, how growth has developed over time, and key drivers of this market in the future.

Introduction and Landscape
Why was the report written?
“Consumer Attitudes and Online Retail Development in France” is the result of Canadean’s extensive market research covering the online retail industry in France. It provides the magnitude, growth, share, and dynamics of the online retail market in France. It is an essential tool for companies active across France’s online retail value chain and for new companies considering entry into France online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to France’s online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
The online retail industry in the country is highly dominated by pure-play retailers compared to multi-channel retailers. The new trends offered by the e-retailers such as better tariff offers (including refund of the difference), free shipping, and flash sales, create an added advantage for retailers.

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending, and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns, including how changes in consumer behavior have affected the online retail sector for different product categories.

Key Features and Benefits
Understand the consumer behavior and online trends in France.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Market Issues
Data security and user-friendly sites are factors for slow m-commerce growth in France.

Low broadband speed is one of the drawbacks for online shopping as retailers cannot provide rich content and video describing the products, which make the sites user-friendly.

Key Highlights
The share of online retail sales towards total retail sales increased from 3.4% in 2006 to over 5.6% in 2011, and is expected to increase to 7.9% in 2016.

In terms of online market penetration, Music, video and entertainment software was the leading category, with 36.0% of purchases being made online in 2011.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016
1.2.2 Changes to terms used in the Canadean taxonomy
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes
2 Consumer Insight: Online Shopping Attitudes and Behaviours
2.1 Overview of the France Online Shopping Environment
2.1.1 Internet penetration in France reached 89% in end of 2011
2.1.2 The broadband penetration in France was 39% by the end of 2011
2.1.3 Increasing number of French people are accessing internet through mobile phones
2.2 Consumer Attitudes and Behavior
2.2.1 Online retail sales grew at CAGR of 11.79% during the review period
2.2.2 Music and video most sold category group through online channel
2.2.3 Number of merchant sites in France increased by 23% in 2011
2.2.4 Credit cards and debit cards are the most favoured mode of payment among French online consumers
2.2.5 Mobile e-retailing will gain wider acceptance during the forecast period
2.2.6 Online retail sales in France is expected to contribute 7.9% of total retail sales by 2016
2.2.7 French consumers are not keen on purchasing products through social networking sites
3 Online Channel Dynamics
3.1 The Online Channel’s Share of Total Retail Sales
3.1.1 French online vs. offline channel forecasts
3.1.2 Online penetration: global and regional comparisons
3.1.2.1 France Online Retail Sales Penetration compared to Global Average
3.1.2.2 France Online Retail Sales Penetration compared to Western Europe Average
3.2 Channel Dynamics
3.2.1 France retail channel dynamics - future performance
3.2.2 Channel group share development
3.2.3 Individual channel performance
3.3 Category Dynamics
3.3.1 Online vs. offline retail sales comparison by category group, 2011
3.3.2 Online retail market dynamics by category
3.3.3 Online retail sales share by category group
3.3.4 Online retail sales growth by individual category
3.3.5 Food and grocery categories: market size and forecasts
3.3.6 Electrical and electronics categories: market size and forecasts
3.3.7 Music, video and entertainment software categories: market size and forecasts
3.3.8 Apparel, accessories, luggage and leather group categories: size and forecasts
3.3.9 Books, news and stationery categories: market size and forecasts
3.3.10 Sports and leisure equipment categories: market size and forecasts
3.3.11 Furniture and floor coverings categories: market size and forecasts
3.3.12 Home and garden categories: market size and forecasts
4 Case Studies: Leading Online Retailers in France
4.1 Retailer 1: Rue du Commerce
4.1.1 Business description
4.1.2 Site experience
4.2 Retailer 2: Vente-privee.com
4.2.1 Business description
4.2.2 Site experience
4.3 Retailer 3: 3Suisses.fr
4.3.1 Business description
4.3.2 Site Experience
4.4 Other Innovative Retailers in France
4.4.1 Idbyme.com
4.4.2 myfab.com
4.4.3 Auchandrive.fr
5 Appendix
5.1 About Canadean
5.2 Disclaimer
Table 1: France Exchange Rate EUR-US$ (Annual Average), 2006-2011
Table 2: Canadean Retail Channel Definitions
Table 3: Canadean Retail Category Definitions
Table 4: Changes to Canadean Taxonomy
Table 5: Canadean Retail Country Coverage
Table 6: France Online vs. Offline Retail Sales and Forecast (EUR billion),2006-2016
Table 7: France Online vs. Offline Retail Sales and Forecast (US$ billion),2006-2016
Table 8: France Online vs. Offline Retail Sales and Forecast (% Share), 2006-2016
Table 9: France Online Sales vs. Global Average
Table 10: France Online Sales vs. Western Europe
Table 11: France Overall Retail Segmentation (EUR billion) by Channel Group, 2006-2016
Table 12: France Channel Retail Sales and Forecast (EUR billion) by Channel Group, 2006-2016
Table 13: France Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2006-2016
Table 14: France Channel Retail Sales and Forecast (% Share) by Channel Group, 2006-2016
Table 15: France Channel Retail Sales and Forecast (EUR billion) by Channel, 2006-2016
Table 16: France Channel Retail Sales and Forecast (US$ billion) by Channel, 2006-2016
Table 17: France Retail Sales Split (EUR million), Online vs. Offline, 2011
Table 18: France Retail Sales Split (US$ million), Online vs. Offline, 2011
Table 19: France Online Retailers Market Dynamics by Category Group, 2006-2016
Table 20: France Online Retail Sales and Forecast (EUR million) by Category Group, 2006-2016
Table 21: France Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016
Table 22: France Total and Online Retail Sales in Food and Grocery Categories (EUR million),2006-2016
Table 23: France Total and Online Retail Sales in Food and Grocery Categories (US$ million),2006-2016
Table 24: France Total and Online Retail Sales in Electrical and Electronics Categories (EUR million),2006-2016
Table 25: France Total and Online Retail Sales in Electrical and Electronics Categories (US$ million),2006-2016
Table 26: France Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR million),2006-2016
Table 27: France Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million),2006-2016
Table 28: France Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (EUR million),2006-2016
Table 29: France Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (US$ million),2006-2016
Table 30: France Total and Online Retail Sales in Books, News and Stationery Categories (EUR million),2006-2016
Table 31: France Total and Online Retail Sales in Books, News and Stationery Categories (US$ million),2006-2016
Table 32: France Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR million),2006-2016
Table 33: France Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million),2006-2016
Table 34: France Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR million),2006-2016
Table 35: France Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million),2006-2016
Table 36: France Total and Online Retail Sales in Home and Garden Products Categories (EUR million),2006-2016
Table 37: France Total and Online Retail Sales in Home and Garden Products Categories (US$ million),2006-2016]
Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users and Penetration, 2006-2011
Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2006-2011
Figure 4: Total Mobile Users and Penetration, 2006-2011
Figure 5: France Online Retail Growth vs. Total Retail Growth, 2007-2016
Figure 6: France Category Group Online Retail Sales Split (%), 2011
Figure 7: France Online Payment Methods, 2011
Figure 8: Products/Services Purchased through Mobile, 2011
Figure 9: France Online and Offline Retail Sales and Forecast (US$ billion), 2006-2016
Figure 10: France Online Sales vs. Global Average (% of Total Retail)
Figure 11: France Online Sales vs. Western Europe Countries Average (% of Total Retail)
Figure 12: France Overall Retail Market Dynamics by Channel Group, 2006-2016
Figure 13: France Retail Sales and Forecast (EUR billion) by Channel Group, 2006-2016
Figure 14: France Retail Sales, Online vs. Offline, 2011
Figure 15: France Online Retailers Market Dynamics by Category Group, 2006-2016
Figure 16: France Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016
Figure 17: Rue du Commerce: Homepage
Figure 18: Rue du Commerce: Search Tool
Figure 19: Rue du Commerce: Mobile Version
Figure 20: Vente-privee.com: Well-Organized Home Page
Figure 21: Vente-privee.com: Well-Organized Product Pages
Figure 22: Vente-privee.com: Zoom In Tool
Figure 23: Vente-privee.com: Mobile Version
Figure 24: 3Suisses.fr: Well-Organized Home Page
Figure 25: 3Suisses.fr: Product Page
Figure 26: 3Suisses.fr: Tools to Aid Purchase
Figure 27: 3Suisses.fr: Mobile Edition of the Site
Figure 28: Idbyme.com: Design Studio
Figure 29: Myfab.com: Home Page
Figure 33: auchandrive.fr: Well Organized Home Page

Consumer Attitudes and Online Retail Dynamics in France

Published By: Canadean

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