Table of Contents
1 Benchmarking of Mobile Marketing in BRIC Countries
1.1 Market Environment for Mobile Marketing in BRIC Countries
1.2 Future Prospects of Mobile Marketing in BRIC Countries
1.3 Comparison of Mobile Marketing Opportunities in BRIC Countries
1.3.1 Mobile marketing share of total digital advertising
1.3.2 Future mobile marketing expenditure benchmarking
2 Mobile Marketing in India
2.1 Introduction to Mobile Marketing in India
2.2 Key Growth Drivers of Mobile Marketing in India
2.2.1 Infrastructure drivers
2.2.2 Consumer drivers
2.2.3 Business drivers
2.3 Mobile Marketing Forecasts
2.3.1 Digital advertising expenditure
2.3.2 Mobile marketing share of total digital advertising expenditure
2.3.3 Mobile marketing expenditure
2.4 Key Mobile Marketing Trends in India
2.5 Mobile Marketing Strategies in Key Industries
2.5.1 Overview
2.5.2 Healthcare
2.5.3 Banking
2.5.4 Travel and tourism
2.5.5 FMCG
2.6 Case Studies
2.6.1 Kingfisher Goodtimes Campaign
2.6.2 India Yamaha Motor Private Limited
2.7 Challenges
2.8 Future of Mobile Marketing in India
3 Appendix
3.1 What is this Report About?
3.2 Definitions
3.3 About BRICdata
3.3.1 Areas of expertise
3.4 Methodology
3.5 Disclaimer
List of Tables
Table 1: Indian Market Environment for Mobile Marketing, 2011
Table 2: Indian Digital Advertising Expenditure (US$ Million), 2007–2016
Table 3: Indian Mobile Marketing Expenditure (US$ Million), 2007–2016
Table 4: Ranking of Top Mobile Marketing Countries, Q2 2011
Table 5: Indian Mobile Marketing Strategies of Key Industries
Table 6: BRICdata Mobile Marketing Definitions
List of Figures
Figure 1: Mobile Marketing Market Environment Indicators in BRIC Countries, 2011
Figure 2: Development Stages of Mobile Services and Current Position of BRIC Countries
Figure 3: BRIC Countries – Mobile Marketing Share of Total Digital Advertising (% Share), 2011 and 2016
Figure 4: BRIC Countries – Future Growth in Mobile Marketing Expenditure (%), 2012–2016
Figure 5: BRIC Countries – Mobile Marketing Market Dynamics, 2007–2016
Figure 6: Indian Mobile Internet Users by Social Group/SEC, 2011
Figure 7: Indian Internet Advertising and Mobile Marketing Revenues (US$ Million), 2011–2016
Figure 8: Indian Claimed and Active Mobile-Internet Users (Million), 2009–2012
Figure 9: Indian Number of Active Internet-Enabled Smartphones (Million), 2011–2016
Figure 10: Indian Mobile Users (Million), 2007–2016
Figure 11: Indian Digital Advertising Expenditure (US$ Million), 2007–2016
Figure 12: Indian Mobile Marketing Expenditure Share in Digital Advertising (US$ Million), 2011–2016
Figure 13: Indian Mobile Marketing Expenditure (US$ Million), 2007–2016
Figure 14: Indian Mobile Marketing User Base by Age Group and Gender (% Share), 2011
Figure 15: Indian Mobile Application Usage in 8 Leading Cities (% Share), 2011
Figure 16: Reach of Travel Sites According to Country and Region (% of Population), March 2011
Figure 17: Downloads for Kingfisher Mobile Marketing Campaign by Indian Cities (% Share)
Figure 18: Content Downloaded During the Kingfisher Mobile Marketing Campaign (% Share)
Figure 19: Snapshot of Yamaha’s Mobile Marketing Campaign in India