The category of cough, cold and allergy remedies was influenced by a strong flu season over 2010/2011. According to trade press, there were roughly 93,000 people infected with flu in the first two weeks of 2011 alone. With the growing willingness of Austrians to self-medicate, sales of cough and cold remedies saw positive value growth in 2011. Apart from this, the number of people affected by allergies is constantly increasing in Austria. This also had a positive effect on sales of allergy...
Euromonitor International''s Cough, Cold and Allergy (Hay Fever) Remedies in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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